The Local Newswire
(SAVANNAH, GA) Peacock Automotive has announced it bought the Savannah Hyundai dealership at 7011 Abercorn Street from previous owner Mark Medinger on Nov. 8. With the addition of the new Peacock Hyundai Savannah, Peacock Automotive has expanded its Savannah footprint to cover more than 15 acres with four conveniently located dealerships. For more information, visit www.peacockhyundaiofsavannah.com.
(SAVANNAH, GA) The Matthew Reardon Center for Autism has recently expanded their existing 6,000-square-foot facility by 1,000 square feet. The Center for Autism operates southeast Georgia’s only accredited year-round day school for children with autism as part of the ADVANCE Academy. The Open House will take place Wednesday, Nov. 15, 5:30-7:00 pm. For more information visit http://www.matthewreardon.org/ or watch this news clip from WTOC http://www.wtoc.com/clip/13865830/matthew-reardon-center
(SAVANNAH, GA) In recognition of Alzheimer’s Awareness Month, a “Marsh Harbor High Tide Moonlight Mingle” will be held Wednesday, Nov. 15, to benefit the Alzheimer’s Association of Coastal Georgia. Featuring music, dancing, food and drink, the event will be held from 5:30 to 7:30 p.m. at the Whitemarsh Island home of Donald and Carole Arpin. For more information or to RSVP, visit https://www.facebook.com/events/1936730639880830/
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REBRANDING PEACOCK COLLISION CENTER
(JASPER COUNTY, S.C.) Peacock Automotive has rebranded its NRAM Collision Center, just down the road from the firm’s Peacock Auto Mall, as the Peacock Collision Center. Peacock Automotive recently celebrated their fifteenth anniversary and rebranded the New River Auto Mall as Peacock Auto Mall. The rebranding of Peacock Collision Center now associates the family name with this facility as well. For more information visit www.peacockcollisioncenter.com
$19,019 DONATION TO SECOND HARVEST
(SAVANNAH, GA) Enterprise Rent-A- Car Foundation donated $19,019.57 to America’s Second Harvest of Coastal Georgia. The foundation’s ‘Fill Your Tank’ program
(SAVANNAH, GA) As we look to the holiday season as a time spent with family and loved ones, we also pause in November for National Runaway Prevention Month for youth living on the streets and without the support and security of a safe and loving family. Julie Wade has written an article to raise awareness about the gravity of the problem locally and nationally. To learn more and find out how you can help, read the article here http://savannahnow.com/column/opinion/2017-11-04/julie-wade-too-many-savannah-youths-lack-place-call-home
(SAVANNAH, GA) Nearly 1.3 million people in the United States are living with, or are in remission from, leukemia, lymphoma or myeloma. In an effort to help support the fight against blood cancer, enmarket stores sold paper icons to collect donations for the Leukemia & Lymphoma Society (LLS), and raised over $30,000. For more information, visit www.enmarket.com.
(ROTARY) The local district of Rotary has selected seven members to begin training for its Group Study Exchange (GSE) team to Hyderabad, India in early 2018. The 2018 GSE team includes (from left to right) Cari Phelps, Lisa Grove, Jasmine Head, Brigitte Shanken, John Neely (Team Leader), Jose Dacruz and Joey Darley. For the full story, please visit https://carriagetradepr.com/local-rotary-selects-seven-members-for-group-study-exchange-to-india/
ENCOURAGE HEALTH GRANT GOES TO GIRL SCOUTS
(MASHABLE) Apple’s initiative has gone global. http://mashable.com/2017/11/09/apple-everyone-can-code-global/?utm_cid=hp-r-1#7NfXT8A8PsqT
(SAVANNAH, GA) The YMCA of Coastal Georgia has announced the grand opening of a new $2.5-million, fifty thousand square foot facility in Statesboro, Ga., held Saturday, October 28. Felder & Associates of Savannah served as architect for the project. For more information, visit http://ymcaofcoastalga.org/news/
The Local Newswire
THERAPY HORSE SPONSORSHIP
JUNKLUGGERS OF THE COASTAL EMPIRE
(SAVANNAH, GA) An eco-friendly and caring alternative to traditional junk removal is coming to Savannah. The Junkluggers of the Coastal Empire will haul away items people no longer want or need but also strive to donate and recycle as much as possible to keep items out of landfills. Junkluggers also returns a tax-deductible receipt for anything they are able to donate on their customer’s behalf. For more information, visit www.junkluggers.com.
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(SAVANNAH, GA) Charles Bowen was a featured speaker at the Georgia Entertainment 101 Event in Atlanta. Bowen’s presentation highlighted the importance of Savannah’s rising star as a production destination, with local spending on motion pictures and television in the area having risen from $18 million in 2014 to an all-time high of $60 million in 2016. For more information, contact Charles Bowen at email@example.com or 912-544-2050.
(SAVANNAH, GA) Leveraging the power of social media is a key component for any business, small or large, trying to strengthen brand messaging. In this article, local public relations executive Cynthia Wright offers Savannah businesses insights on how to leverage social media using hashtags and other built-in advantages. It’s not enough to be present on social media. To grow your business and stick out as a brand, using the proper strategies is key. Wright’s article is a guide to taking a business’s social media a step further. Read the article here http://businessinsavannah.com/bis/2017-10-19/wright-capture-trending-hashtags-business-social-media-accounts
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(SAVANNAH, GA) Bethesda Academy’s 9th annual Sporting Clays Tournament will be held on Friday, Nov. 10, at the Forest City Gun Club. The tournament includes a wild game lunch and wild game hors d’oeuvres cocktail reception, both prepared by Chef Kirk Blaine. All sponsorship and event proceeds benefit Bethesda’s scholarship program for young men in grades six through twelve. For sponsorship and registration information, please visit http://www.bethesdaacademy.org/giving/special-events/sporting-clays/
(SAVANNAH, GA) The YMCA of Coastal Georgia has announced the grand opening of a new $2.5-million, fifty thousand square foot facility in Statesboro, Ga., scheduled for Saturday, October 28. A ribbon cutting ceremony is planned for 10:00 a.m. Felder & Associates of Savannah served as architect for the project. For more information, visit http://ymcaofcoastalga.org/news/
(SAVANNAH, GA) The American Red Cross of Southeast and Coastal Georgia has launched its Youth Hero Award Nominations for 2018. The Red Cross Youth Hero nominations will identify local students who are giving back to their communities by volunteering at school as well as for religious organizations, various non-profits, camps and more. To nominate a Youth Hero today visit http://www.redcross.org/southeastgeorgia.
(SAVANNAH, GA) Greenbriar Children’s Center and HUGS (Heads-Up Guidance Services) have partnered with Park Place Outreach – Youth Emergency Shelter to invite the public to participate in “Wear Green Day” on Friday, Nov. 10, in conjunction with the 2017 National Runaway Prevention Month. The theme of this year’s event is “Friends Helping Friends.” For more information, visit https://mysavannah.wordpress.com/2017/11/02/park-place-outreach-presents-wear-green-day-november-10/
The Local Newswire
(SAVANNAH, GA) With development increasing and the commercial construction workforce declining, local Savannah entrepreneur Chris Tilton of the Dewitt Tilton Group is encouraging young Americans to consider a career in commercial construction. In a recent column, Tilton contests popular misconceptions about the construction industry and makes the argument for fellow commercial construction companies to reframe how they are perceived by millennials. Read the article here http://businessinsavannah.com/bis/2017-10-19/tilton-commercial-construction-needs-workers-projects-rise
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(SAVANNAH, GA) Bethesda Academy’s 9th annual Sporting Clays Tournament will be held on Friday, November 10 at the Forest City Gun Club. The tournament includes a wild game lunch and wild game hors d’oeuvres cocktail reception, both prepared by Chef Kirk Blaine. All sponsorship and event proceeds benefit Bethesda’s scholarship program for young men in grades six through twelve. For sponsorship and registration information, please visit http://www.bethesdaacademy.org/giving/special-events/sporting-clays/.
How to Capture Trending Hashtags for Business Social Media Accounts
By Cynthia Wright
Leveraging the power of social media is a key component for a business trying to strengthen brand messaging.
With 313 million active users, for example, Twitter is one of the most popular and powerful social media networks worldwide. It’s a proven influencer of brand connection and purchasing decisions and can even boost offline sales.
The successful Twitter marketing strategy should focus on listening to and joining in discussions to hear what matters to your audience, rather than trying to force-feed the conversation.
One of Twitter’s recent offerings, the Twitter Poll, is a great way to connect with audiences, gain insights into your follower base and provide short, clear and engaging context around marketing campaigns and efforts. One of the best ways to take advantage of polls is by using timely events such as holidays, sports events, news stories and viral hashtags to encourage conversations and retweets.
Most people have heard of hashtags at this point but may not know this content sorting system was created by Twitter. It should not be overlooked as one of the most powerful ways to network, inform and influence.
As a general rule, a tweet with a hashtag will receive higher engagement in the form of shares and retweets, which means more people will see it. Businesses can strike gold by using a trending hashtag, which represents topics currently receiving the most traffic on Twitter.
If thousands of Twitter users are using a trending hashtag while tweeting about a popular topic and that topic might relate to your company’s brand, product or mission, it would make sense for you to join that conversation with thoughtful, related content.
While trending hashtags change continually, some of them tend to trend consistently for each day of the week, which is especially helpful for business owners. Below is a quick list for the Monday through Friday trends:
Monday: #MusicMonday, #MilitaryMonday, #ManCrushMonday or #MCM, #MondayBlues, #MondayMemories and #MarketingMonday.
Tuesday: #TravelTuesday, #TrendyTuesday, #TipTuesday, #TopicTuesday, #TransformationTuesday and #TuesdayTreat.
Wednesday: #WayBackWednesday or #WBW, #WisdomWednesday and #WellnessWednesday.
Thursday: #ThrowBackThursday or #TBT, #ThursdayThoughts and #ThankfulThursday.
Friday: #FridayFunday, #FearlessFriday, #FitnessFriday, #FollowFriday or #FF, #FlashBackFriday or #FBF, #FunnyFriday, #FeelGoodFriday and #FoodieFriday.
While hashtags can be advantageous to develop content on trending topics, tread carefully. The key to using trending hashtags effectively is taking the time to select one that aligns with the goals and purpose of the organization.
Here’s an example of how to properly use a trending hashtag. If you are raising funds for a puppy shelter, you may want to capitalize on event-related trends such as #NationalDogDay and #NationalPetDay, even if the top hashtag is #Kale. Animal enthusiasts are most likely to sympathize with your goals, so this is the audience you want to reach, even if the trend is limited to specific days of the year.
On the other hand, #Kale will reach nutritionists and foodies who might scroll past your tweet with little more than a passing wonder as to why a puppy shelter has appeared on their feed.
When used purposefully, Twitter Polls and trending hashtags can be pivotal to the visibility and success of a social media campaign. Be watchful for helpful trends as they are surfacing, and your tweets will stay at the top of your audiences’ newsfeeds. Choose the right trend and your tweets can lead conversations that involve hundreds of Twitter users every day.
Cynthia Wright is the Junior Partner of Carriage Trade Public Relations™, Inc. and Cecilia Russo Marketing, creating word-of-mouth in the community and online through reputation management strategies. For more information, contact Wright at firstname.lastname@example.org
The Local Newswire
BETHESDA 9TH ANNUAL SPORTING CLAYS TOURNAMENT
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(ENCOURAGE HEALTH) The lack of sleep and added stress may be the reasons you are not losing weight. Find out more about the science of sleep and stress on your body during the Enmarket Encourage Health Series on Tuesday, Oct. 24, at 11:30 a.m. in the Savannah Morning News auditorium, 1375 Chatham Pkwy. To read a recent article by the program presenter, Davana Pilczuk, visit http://savannahnow.com/accent/column/2017-10-08/finish-line-sleep-freshman-15
The Local Newswire
HOSPICE SAVANNAH UNVEILS NEW ART SHOW
(SAVANNAH, GA) The public is invited to meet Larry Levow and his students at the Hospice Savannah Art Gallery, 1352 Eisenhower Drive, on Thursday, Oct. 18, from 5:30 to 7:30 p.m. The show hangs through the end of the year and, as always, a portion of sales benefits not-for-profit Hospice Savannah. Levow is a self-taught artist whose education and career were in the design field. For more information, visit http://www.hospicesavannah.org/hospice-savannah-art-gallery/
(INC) 5 Rules Even Smart People Get Wrong https://www.inc.com/jessica-stillman/5-email-etiquette-rules-even-smart-people-get-wrong.html?cid=hmsub5
(SAVANNAH, GA) The Savannah Area Republican Women’s Club, in collaboration with Chatham County Sheriff John Wilcher, will hold the inaugural Ladies, Guns and Ammo event in the Lunch and Learn series on Saturday, Oct. 21, at Savannah Golf Club, 1661 E. President St. Ladies Guns and Ammo will be an educational event intended to instruct women on laws associated with handguns, as well as proper safety protocols. The event will feature gun law and safety classes, target practice and a luncheon. Classes are limited to 60 participants, and handguns will be provided. For more information, visit http://sarw.org/product-category/ladies-guns-and-ammo/
The Local Newswire
(JASPER CO.) NRAM Collision Center, owned by Peacock Automotive, will collect donations for disaster relief efforts to help the citizens of Puerto Rico. A 53-foot trailer was brought to the Collision Center, located on S.C. 170 in Ridgeland, S.C., and will be available for community members to deliver donations until Thursday, Oct. 12. For more information, visit https://www.facebook.com/iglesiaelsantuariodesavannah/
HOSPICE SAVANNAH UNVEILS NEW ART SHOW
LAND AND LIABILITIES
(SAVANNAH, GA) A Savannah tradition, the Annual Greek Festival, will be held Thursday, Oct. 12, through Saturday, Oct. 14, at the St.Paul’s Hellenic Center, 14 W. Anderson St. The 67th annual celebration will feature homemade Greek food, desserts, drinks, dancing and live music, along with a marketplace and church tours. For more information, visit www.savannahgreekfest.com
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