The University of Georgia Small Business Development Center To Host “Building Local ‘Buzz’ For Your Business” in Savannah

The University of Georgia Small Business Development Center To Host “Building Local ‘Buzz’ For Your Business” in Savannah

(SAVANNAH, GA) The University of Georgia will host “Building Local ‘Buzz’ for your Business” at the University of Georgia – Small Business Development Center in Savannah on Jan. 30. Marjorie Young, an experienced public relations consultant and president and CEO of Carriage Trade Public Relations, will present “Five Secrets to Creating Positive Word-of-Mouth in Your Community.”

Attendees will learn to create a repeatable tagline, to develop your referral board, to position yourself as an authority, to pursue awards and to deliver hard news about your business.

Participants will also develop a media release for their business.

“Businesses have so many great stories and do so much good, but no one ever knows about it,” said Young. “You have the content. Now all you need to do is share it.”

Young founded Carriage Trade Public Relations® Inc. in 1995. Her firm creates positive word-of-mouth for businesses in the community and online by using reputation management strategies. She is also the founder of the REPUTATION MATRIX™ method, which helps businesses create year-long public relations plan.

In 2017 the Savannah Chamber named Young as the Helen V. Head, Small Business Advocate of the Year. She currently sits on the Savannah Rotary and Hospice Savannah board of directors. Past boards include Savannah Area Chamber of Commerce, Leadership Savannah, Buy Local Savannah and Small Business Chamber.

The program will be held from 9 a.m. to noon on Jan. 30 in Suite M at the University of Georgia – Small Business Development Center, 513 E. Oglethorpe Ave.

The program costs $79. Interested parties can register at http://www.georgiasbdc.org/training/?center=southern%20coastal

For more information on the event, please visit https://www.georgiasbdc.org/building-local-buzz-for-your-business-jan-30-2018-savannah/

Marjorie Young, CEO of Carriage Trade Public Relations, Inc.

Marjorie Young, CEO of Carriage Trade Public Relations, Inc.

Carriage Trade Public Relations®, Inc. is Savannah’s premiere reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their positive word of mouth in the community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method.

Cynthia Wright
Carriage Trade Public Relations®

Mark Howard to Present “Avoiding the 3 Biggest Mistakes People Make Regarding Retirement” to Savannah Jaycees

Mark Howard to Present “Avoiding the 3 Biggest Retirement Mistakes”

(Savannah, GA) Mark Howard, President and founder of Howard Financial Group, will be the featured speaker at The Savannah Jaycees meeting on Tuesday, August 1st. Open networking will begin at 5:30 p.m. and the program will run from 6 p.m. to 7 p.m. at the Savannah Jaycees’ headquarters, located at 101 Atlas Street.

Howard will present “Avoiding the 3 Biggest Retirement Mistakes” during the Jaycees August gathering as a part of their “Leadership Now” series. Attendees will learn:

· How to earn consistent returns in today’s economy

· What “true diversification” is.

· The hidden costs of the most common form of investments.

Howard has over 25 years experience in the financial services industry. He is recognized as an expert on Retirement Income Planning and has been featured many times on news outlets such as The Wall Street Journal, The Atlanta Journal-Constitution, Atlanta Business Chronicle, Barron’s Magazine, South Magazine, AM 750 WSB, AM 1290 WTKS and Savannah Morning News.

In 2014, Howard founded Howard Financial Group, which is headquartered in Savannah. His firm focuses on strategies to grow their clients’ retirement dollars while taking less risk. “We specialize in protection of principle, providing a reasonable rate of return over time, and keeping things simple for our clients”, said Howard.

Howard Financial Group services clients from all over the country, many that are recognizable names from the world of sports, entertainment and politics.

Last year, Howard and his firm were chosen to be a part of Advisors Excel, an elite group of financial advisors nationwide that were recently highlighted in the New York Times bestseller Money: Master the Game, written by Tony Robbins.

“From our work helping thousands of families and individuals from all walks of life prepare and transition into retirement, I’m able to give a unique perspective into what works and what doesn’t,” said Howard. “I hope to share some timely information with this group of young business professionals and area leaders to help them avoid the same mistakes so many others have made.”

For further information, or to register, visit the Savannah Jaycees web site at http://savannahjaycees.com/savannah-jaycees-leadership-now-series/ or visit them on facebook at Facebook: https://www.facebook.com/savannah.jaycees/

For more information on Howard Financial Group, visit www.howardfinancialgroup.com or call 912-777-6944.

The Savannah Jaycees is a nonprofit organization of young professionals, between the ages of 21 to 40, whose mission is to inspire leadership development through community involvement. The Savannah Jaycees have been an organization since 1942 and are celebrating their 75th Anniversary this year. Among the Savannah Jaycees’ most notable projects were the installation of voting booths throughout Chatham County, spearheading efforts to build the Civic Center, helping to build the Kicklighter School and Chatham Nursing Home, founding Toys-for-Tots with the Marines and the fire department, renovating the Forsyth Fountain, and creating Jaycees Park on Tybee Island. The United States Jaycees was founded in 1920 with vision is to be the leading global network of active young citizens. To learn more, visit http://savannahjaycees.com/ or https://www.facebook.com/savannah.jaycees?ref=br_tf

Cecilia Russo
Cecilia Russo Marketing

Marjorie Young
Carriage Trade Public Relations, Inc.

Kole Management Acquires Macon Luxury Apartment Community

(SAVANNAH, MACON) Kole Management Co. (KMC), a family-owned property management and investment firm based in Savannah, has acquired Riverstone, a 220-unit luxury apartment community in Macon, Ga.

Riverstone, built in 2012, is located near the crossroads of Interstates 75 and 16 less than one mile from the city’s premier lifestyle center, The Shoppes at River Crossing.

The Riverstone community consists of one-, two- and three-bedroom garden-style units with gourmet kitchens, nine-foot ceilings, soaking garden tubs, walk-in closets and washer/dryer connections. Property amenities include a pool with gas and charcoal grilling stations, a billiard and social room, fitness center, cyber café with WiFi, a fire pit and a dog park.

Riverstone is the third North Macon apartment community acquired by KMC. The firm also owns and operates The Falls, a 296-unit property at Spring Creek, and the 200-unit Legacy at River Crossing.

“Riverstone is a fabulous property,” said Kole Management President Jeff Kole. “The floor plans and unit features are top of the line, and the expansive clubhouse and related amenities lend a true resort air to the community.”

KMC owns and operates more than 2,300 total apartments in Georgia and South Carolina,
which consists of the three Macon properties, The Palms in the West Ashley section of
Charleston, 1035 Alexander in Augusta and, in the Savannah area, Alhambra, Wyndmere, Kessler Point, Rendant, Arbors, Ridgewood, Carriage House and Ashton at Richmond Hill.

Kole Management Co. owns and operates nine apartment communities in the Savannah area, one each in Charleston and Augusta and three in Macon with more than 2,300 total units. Residents of Kole Management apartment communities enjoy many benefits, including the ability to pay rent and request work orders online. The company employs more than 70 maintenance, management and leasing personnel, all of whom are local and able to assist residents with their immediate needs. Kole Management is a family-owned company with a 25-year tradition of owning and operating well-maintained apartment communities. For more information on Kole Management, call 912-232-3555 or visit Kolemc.com

Marjorie Young
Carriage Trade PR

Elizabeth Poole Selected for Public Relations Internship with Carriage Trade Public Relations and Cecilia Russo Marketing

Elizabeth Poole Selected for Public Relations Internship with Carriage Trade Public Relations and Cecilia Russo Marketing

(SAVANNAH, GA) Carriage Trade Public Relations, Inc. and Cecilia Russo Marketing, LLC. are pleased to announce that Elizabeth Poole has been selected as an intern for the summer of 2017.

Poole’s responsibilities will include media relations, writing press releases and award announcements, researching, search engine optimization, keywords, social media management, photography, videography and community relations.

A Savannah native, Poole recently graduated from the University of Georgia achieving a degree in public relations from the Grady College of Journalism and Mass Communications. She also earned a minor in fashion merchandising and a certificate in new media. She plans to return to Athens in the fall to receive a Master of Arts in public relations and advertising.

“I think this internship will be unlike any other,” said Poole. “Doing reputation management for clients that I’ve known and heard about since I was a child is so rewarding, and I’m excited to learn from the best public relations professionals in Savannah.”

Elizabeth Poole Internship

Elizabeth Poole, new intern for Carriage Trade Public Relations and Cecilia Russo Marketing

In her past, Poole has been an intern with Felicities PR of London and Liz Lapidus PR located in Atlanta. An active member on campus, she served on the event planning committee for the Drewry chapter of the Public Relations Student Society of America and was the 2016 Host and Decor chair for the largest student-run networking event on campus, AdPR Connection.

In her spare time, Poole enjoys giving back to the community by visiting homeless animals at the local shelter. She is also an avid beach goer and loves to spend time in the sun with her family and friends. Poole hopes to one day work for a public relations company that shares her passion for animals in need.

Carriage Trade Public Relations and Cecilia Russo Marketing are Savannah’s premiere reputation management company. The mission of this collaborative public relations team is to help businesses increase their visibility in their community and globally online using the trademarked strategy, the REPUTATION MATRIX™ method.

For more information, contact:
Marjorie Young
CEO of Carriage Trade PR, Inc.
Phone: 912.844.9990
Email: marjorie@carriagetradepr.com

Cecilia Russo
CEO of Cecilia Russo Marketing, LLC.
Email: info@crussomarketing.com

Carriage Trade Public Relations and Cecilia Russo Marketing Award Skylar Lanier Summer Internship

(SAVANNAH, GA) Carriage Trade Public Relations, Inc. and Cecilia Russo Marketing, LLC. have selected Skylar Lanier as a public relations intern for the summer of 2017.

Lanier grew up in Savannah and is currently a rising senior at the University of Georgia. While pursuing degrees in Public Relations and English, she holds the position of Public Relations Chair for the Thomas Lay After-School Program, is a member of the Pi Beta Phi Sorority, and has previously interned with The Georgia Review.

This paid internship at Carriage Trade Public Relations and Cecilia Russo Marketing will offer Lanier experience in press writing, media relations, research, search engine optimization, photography and videography, social media management and community relations.

Carriage Trade Public Relations and Cecilia Russo Marketing Award Skylar Lanier Summer Internship

Skylar Lanier awarded summer internship with Carriage Trade Public Relations and Cecilia Russo Marketing

Carriage Trade Public Relations and Cecilia Russo Marketing are Savannah’s premiere reputation management company. The mission of this collaborative public relations team is to help businesses increase their visibility in their community and globally online using the trademarked strategy, the REPUTATION MATRIX™ method.

For more information, contact:
Marjorie Young
CEO of Carriage Trade PR, Inc.
Phone: 912.844.9990
Email: marjorie@carriagetradepr.com

Cecilia Russo
CEO of Cecilia Russo Marketing, LLC.

Email: info@crussomarketing.com

Marjorie Young of Carriage Trade PR Presents to Rotary District 6920

(SAVANNAH, GA) Marjorie Young, CEO and president of Carriage Trade Public Relations™, presents to incoming Assistant Governors for Rotary District 6920. Her presentation was on the new Public Image initiation by Rotary International.


Seven Strategies to Use Pokémon Go to Market Your Local Business written by Cynthia Wright, Director of Communications at Carriage Trade Public Relations™ and Cecilia Russo Marketing

Pokémon Go launched in the US, Australia, and New Zealand in the last two weeks, and has already surpassed Twitter in the number of active users. It is expected to be released in Europe and Asia within a few days, but has taken over Savannah’s streets and squares.

According to StartApp, more than 40 percent of the adults who downloaded the mobile game are older than 25. One in three of those adult users are women. In total, over 10 million android users have already downloaded the game.

The location-based mobile game, developed by Niantic and published by The Pokémon Company, allows users to capture, battle, and train virtual “pocket monsters,” called Pokémon. Using GPS through Google Maps, the game shows these creatures popping up all over town. And stores, restaurants and small businesses can take advantage of this new influx of customers roaming around.

As a Public Relations and Marketing firm, we are always looking for ways to reach audiences in new ways. Pokémon Go is the latest platform that will creatively allow us to reach out to customers. If you are trying to figure out ways your business may benefit from this new technology, consider these seven strategies:

1. Playing Along with Pokémon
To understand how the Pokémon world works, you need to get in the game. Literally. Most businesses have Google accounts for Google+ or Gmail. Creating a Trainer profile will allow you access to the virtual reality. This is vital to see Pokéstops, Gyms and Pokémon.

2. Finding the Pokéstops
Does your business have a Pokéstop right outside? If this game is not at all what you are interested in having around your location, you can ask Niantic to remove the stop from your area. Visit https://support.pokemongo.nianticlabs.com/hc/en-us/articles/222249687 for more information.

If you would like to request a stop be added to your location, visit https://support.pokemongo.nianticlabs.com/hc/en-us/requests/new?ticket_form_id=319928. Adding a stop attracts a lot of foot traffic outside your business. This is ideal for restaurants, coffee shops and retail stores.

3. The Allure of Lures
Pokémon Go players pick up lures normally as items during gameplay, but businesses can purchase Lure Modules to put on the Pokéstop closest to their establishment. Each lure lasts 30 minutes after activation, and costs 99 cents. You can buy up to 8 lure modules at a time. These lure modules attract Pokémon to the specific location, which in turn attracts Poké-trainers. A business could conceivably set a lure every half hour on the hour while it is open. If that is something your business can only do every now and then, consider a “Lure Luncheon” or “Lighting Up Lures Night.”

4. Host a Hunting Party
If your business does not have a Pokéstop nearby, consider hosting a public “Pokémon Go Hunting Expedition.” Have participants gather together at your business’ location for a walk around town. Encourage employees to wear branded shirts and uniforms; this increases your business’ visibility throughout the entire event. The stroll around town can last as long as you wish, but we would recommend no longer than an hour. Finish off the hunt with an after-party back at your business. Hunters can discuss what types of Pokémon they encountered and share tips with each other.

5. Benefiting from Battles
Gym battling is how trainers interact with each other on the game’s interface. If your business is near a gym, this could attract a large crowd to your area. Players working to claim a territory will usually hang around a gym for at least thirty minutes. Reward your customers for their hard work; offer discounts to those patrons who are affiliated with the team who hold ownership of your area gym. If you ask participants to inform your employees when the gym changes team hands, you won’t have to worry about staying updated on who is winning.

6. Staying Social
The game allows you to take photos of Pokémon while you are trying to catch them. If one of your customers catches a rare Pokémon at your location, post a photo of it on your social sites. Other trainers on the hunt will most likely stop by your store to see if they can catch that Poké-prize. Also, announce any of your lure times or hunting parties via Twitter, Instagram, Snapchat, or whatever communication works best for your customers. Tell them the time to stop by and let them know about any specials available. Use hashtags like #pokemongo and #pokemon to get the message out to your potential new customers.

7. Charging Up Customers
This game is particularly brutal on user’s phone batteries. Plug in a powerstrip at your place of business and brand it as a “Pokémon Recharge Location.” Posting this out on social media and signage out front can be a fun and creative way to attract customers through the game.

Even if you are not a part of the Pokémon crazy, using the game to reach customers can be a new tactic in your marketing plan. If you know what you’re doing, you can harness the power of the app to promote your own local business.

Carriage Trade PR

Cynthia Wright is the Director of Communications, collaboratively working with Marjorie Young of Carriage Trade Public Relations™, Inc. and Cecilia Russo of Cecilia Russo Marketing, and specializes in reputation management. For more information, contact Cynthia at cynthia.wright@carriagetradepr.com