Peacock Automotive Rebrands New River Auto Mall to Peacock Auto Mall in Celebration of 15th Anniversary
(JASPER COUNTY, S.C.) Peacock Automotive has announced a change in branding to reflect its commitment to bringing top car lines to the Lowcountry.
The automobile retailer’s new name and logo were released during an unveiling event on Thursday, Sept. 7. The exterior rebranding was recently completed on U.S. 278 just outside Bluffton, S.C.
“We were excited to celebrate our fifteenth anniversary this year and wanted to celebrate in a very special way,” said Warner Peacock, president and CEO of Peacock Automotive. “The rebranding of Peacock Auto Mall now associates the family name with the property along with showing the connections to our other dealerships.”
As part of the changeover, the company has changed the look associated with the brand, Peacock said.
“We softened up the logo and made some color modifications that better represent the current identity of our company,” he said. “We also added a silhouette of a car to evoke the sense of excitement you feel when test driving the inventory at our dealerships.”
Peacock Auto Mall covers 45 acres on U.S. 278, five miles east of Interstate 95 at Exit 8 in South Carolina. It employs approximately 330 people and features 13 brands, including Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Porsche, Ram, Subaru and Volkswagen.
During Thursday’s unveiling, Peacock Auto Mall and the American Heart Association unveiled the “Midsummer Night’s Dream” theme for the 21st Annual Heart Ball of the Southern Coast. Audi Hilton Head is the Legacy Sponsor for the Heart Ball, which will be held on Feb. 5 with 400 guests expected. For more information on the Heart Ball, visit www.southerncoastheartball.org.
Peacock Auto Mall and the American Heart Association also collected heart-healthy food donations, as well as hurricane preparation materials, for Bluffton Self Help. Located at 39 Sheridan Park Circle in Bluffton, the non-profit provides a variety of services such as short-term emergency financial assistance. In 2016, the organization served more than 10,000 people and provided approximately $125,000 to 355 families for short-term emergency assistance. For more information, visit http://www.blufftonselfhelp.org
ABOUT PEACOCK AUTOMOTIVE
Peacock Automotive owns and operates 20 automotive franchises in Georgia, South Carolina and Florida, and employs more than 600 individuals. The company’s headquarters are located at the Peacock Auto Mall that covers 45 acres on U.S. 278, five miles east of Interstate 95 at Exit 8 in South Carolina. Thirteen brands are featured at the Auto Mall, including Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Porsche, Ram, Subaru and Volkswagen. Additionally, the company owns Savannah Volkswagen, Alfa Romeo & Fiat of Savannah and Jaguar Land Rover Columbia in Columbia, S.C. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Subaru and Peacock Ford in Orlando, Fla. Peacock Automotive also owns and operates the NRAM Collision Center and the New River Wellness Institute in South Carolina. For more information about Peacock Automotive, call (843) 208-1258 or visit https://www.peacockautomotive.com/
Advertising and Marketing Manager