Award-Winning PR Executive to Lead Word-of-Mouth Strategy Workshop at THRIVE Lowcountry Women’s Conference
(HILTON HEAD, SC/SAVANNAH, GA) Marjorie Young, an award-winning public relations consultant and founder of Carriage Trade Public Relations® Inc., will share five proven strategies for businesses to increase visibility and create positive buzz in the community during the third Annual THRIVE Lowcountry Women’s Conference to be held in September on Hilton Head Island, S.C.
The premier women’s gathering will focus on enhancing and empowering personal and professional growth. Thought-provoking speakers will network with more than 200 local and visiting women, and special in-depth, skill-based learning workshops will be offered.
This year’s keynote speaker is South Carolina Lt. Gov. Pamela Evette. Prior to being elected the first Republican lieutenant governor, she was the CEO of Quality Business Solutions.
The conference will also offer special in-depth, skill-based learning workshops in hands-on settings with experts.
Young, who was last year’s keynote speaker, will lead this year’s participants in creating a yearly public relations plan using her signature Reputation Matrix™ method during an interactive 2.5-hour workshop.
“More than 90 percent of new business comes from word-of-mouth,” said Young. “This message is particularly important for small business owners and women entrepreneurs to ingest. The best way to grow your business is to network with other like-minded business owners and organizations that can complement your corporate goals and strategic direction.”
The Savannah Area Chamber of Commerce acclaimed Young as its Small Business Advocate of the Year in 2017. She was also named the organization’s Entrepreneur of the Year in 2006 and her Savannah-based firm that specializes in reputation management was recognized by the Savannah Morning News as Small Business of the Year in 2013. She will celebrate the 25th anniversary of Carriage Trade Public Relations in 2020.
Young earned a degree in Journalism from the University of Maryland and is also certified in crisis communication.
THRIVE will kick off on Sept. 26 at the Hilton Head Marriott Resort & Spa on Hilton Head Island with VIP workshops from 12:30 to 3 p.m. and the THRIVE Women’s Business Pitch Competition from 3:30 to 5:30 p.m. A welcome reception will be held from 6 to 8 p.m.
The conference will continue on Sept. 27 from 8:00 a.m. to 5:00 p.m. with breakout sessions featuring a variety of relevant topics such as workforce development, social media, women’s health, and business panels with local, successful business owners. The event will again be emceed by WSAV TV news anchor, Tina Tyus-Shaw.
To register or learn more, please visit https://www.hiltonheadchamber.org/thrive-2019/
ABOUT CARRIAGE TRADE PUBLIC RELATIONS®, INC. Carriage Trade Public Relations®, Inc. is Savannah’s premiere reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their positive word of mouth in the community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method.
The Rotary Club of Savannah Announces Ellen B. Bolch as President and Names 2019 Board
(SAVANNAH, GA) Ellen B. Bolch, President and CEO of THA Group, a family of in-home health companies serving coastal Georgia and South Carolina, has been elected president of the Rotary Club of Savannah.
Bolch will be joined on the Rotary Board of Directors by Secretary/Treasurer Harvey J. Gilbert, Sergeant-At-Arms Dale C. Critz, Jr., along with Louisa Abbot, Eddie Culver, Mark Dana, Emily Dickinson, Craig Harney, Sam McCachern, Jamie McCurry, Terri O’Neil, Cecilia Russo Turner, Philip Solomons, Jr., and Trip Tollison.
In addition to this new position, Bolch currently serves on the Boards of: The Union Society of Bethesda, The Georgia Historical Society, The Chatham Club, and the Board of Visitors of the Savannah Country Day School. She is heavily involved in her industry and community, having previously served on numerous national, regional and local Boards, including the National Association for Home Care and Hospice (NAHC) and as Co-Chair of the National Medicaid Action Council affiliated with NAHC. She is also a member the Advisory Board of the Home Care Technology Association of America. Bolch is the immediate past Chair of the South Carolina Home and Hospice Care Association and has been published in Caring Magazine, The Remington Report, the Journal of the American Association of Preferred Provider Organizations, the Home Care Journal of Texas and, in The Encyclopedia of Information Science and Technology.
Bolch, a native of Savannah, received her BS in Nursing from the Medical College of Georgia and her Masters’ in Nursing and in Healthcare Administration from Penn State University. She received an Honorary Doctor of Humane Letters degree from Savannah College of Art and Design in 2018. Ellen has been a health care educator at Penn State and Armstrong State Universities, and the Medical College of Georgia. Married to Dr. Sidney J. Bolch, III (Jeff) for 27 years, the pair have three sons and two daughters between them who have given them 10 grandchildren.
Bolch said of her newest role in Rotary, “As the new President, I am honored to ‘Stand Up’ before our Clubs auspicious group of professionals and business community leaders. Rotary connects people and we are united through these connections as we ‘Stand Up’ in our community and for our community and for those globally who cannot Stand Up for themselves.”
The Rotary Club of Savannah includes 205 community leaders and volunteers. Over the past 104 years, the club has championed local and regional developments that include completing the road to Tybee Island, improving the Savannah River for commercial traffic, enhancing the Dixie Highway system in southeast Georgia and building bridges over the Savannah and Altamaha Rivers. Most recently in recognition of its 100th anniversary, the club raised funds and built an all-accessible playground in Forsyth Park.
Bethesda Board of Governors announces 2019-20 officers, new board members
(SAVANNAH, GA) The Bethesda Union Society Board of Governors has chosen its 2019-20 slate of officers, with retired higher education executive William “Ted” Moore serving as chairman.
Joining him as officers will be attorney Quentin Marlin, partner with Ellis, Painter, Ratterree and Adams, as vice chairman; Paul Pressley, director emeritus of the Ossabaw Island Educational Alliance and longtime headmaster of Savannah Country Day School, as secretary; and retired corporate executive Jim Trolinger as treasurer.
Six new members were also appointed to the board, most serving terms that run until 2022. The new members are Jake Coakley, Denny Ogden, Dr. John George, Kim Iocovozzi, Dr. Robert “Bob” Zerbe and Henry H. Minis.
The new members join a board that also includes Linda Bleicken, Ellen Bolch, Ryan Chandler, Brian Harlander, Diane Ingram, Stratton Leopold, Leslie Littlejohn and Joe Marinelli. Ex officio members are Michael Hughes, president of Bethesda Academy, and Yancey Bradley, president of the Women’s Board of Bethesda. The board is responsible for Bethesda Academy, a private boarding and day school for males in grades six through 12 that has its roots in the oldest child-care institution in the country.
ABOUT BETHESDA ACADEMY
Founded in 1740, Bethesda Academy is the oldest child-care institution in the United States. Now it is a private boarding and day school for young men in grades six through twelve and is accredited by the Southern Association of Colleges and Schools. The 650-acre campus features a variety of athletic teams, a wildlife management and organic farming program and college preparatory curriculum. Through its “Lead The Way” initiative, students have access to exclusive integrated learning and leadership opportunities. For more information, visit www.bethesdaacademy.org or call 912.644.4376.
Carriage Trade Public Relations Announces July Open for Business®: 6 Ways to Up Your Storytelling Game
(SAVANNAH, GA) Join Carriage Trade Public Relations®, Inc. for the July session of their monthly Open for Business® series. This month’s topic is focused on storytelling, brand journalism and staying ahead of the curve. Cynthia Cradduck, Junior Partner, will host the conversation on Wednesday, July 31, at noon.
Open for Business® is a monthly online social media article review series, where current marketing articles are discussed that will help your business become more competitive. It is held on the last Wednesday of every month at noon via Facebook Live on Carriage Trade Public Relations’ account.
The article this month can be found here: https://www.prdaily.com/6-ways-to-up-your-storytelling-game/?fbclid=IwAR3yfsQU4RP8AoLGuzfkEhf8Kll_2R9bqdm_M1biCl50Sw-96ExCS1P6_Q8
For more information, visit https://www.facebook.com/events/346955512641096/
ABOUT CARRIAGE TRADE PUBLIC RELATIONS®, INC.
Carriage Trade Public Relations, Inc. is Savannah’s premier reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their visibility in their community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method.
Nine Tips To Develop A Social Media Crisis Strategy
By Cynthia Cradduck
It’s clear that business owners no longer can ignore the impact and significance of integrating social media into their overall marketing plan. A great deal of thought is devoted to choosing which channels to use, creating a cohesive voice and crafting creative content.
Equal attention should be given to planning for social media crises that can happen quickly and escalate even more quickly.
Don’t worry, though. The following nine-step guide will help you prepare for and survive a social media crisis of any kind.
Before a Crisis
1. Establish a social media crisis team.
Not everyone in your business needs to be part of this group, but everyone who’s included should have a defined role. Who will be responsible for monitoring online for potential crises? Who will be the spokesperson if things do go awry? Who will be responsible for responding to online comments? All of these roles must be filled with individuals who know what defines a crisis and how to handle it.
2. Define what constitutes a social media crisis for your business.
Larger corporations may ignore a few hundred complaints, but those complaints could be devastating for small businesses. When social media chatter begins to have a negative effect on your services or products, something must be done.
3. Identify your key message and create communication guidelines.
Because crises are unpredictable, your brand’s central message will need to be defined when you understand the root issue of what’s happening. To be prepared, your entire team should understand the company’s values and missions. These should guide whatever response the crisis calls for. It is important to establish guidelines for relaying all necessary information to your employees, stakeholders and the public.
Knowing who needs to know what, using which platforms, will allow you to respond quickly when fire strikes.
4. Monitor. Monitor. Monitor.
You’ll never catch a crisis soon enough if you’re not constantly monitoring online for negative messages circulating about your company. Decide which tools you will use to do this and who’s responsible. “Social Mention” is a great resource to keep an eye on your company and/or your clients in the social media sphere.
During a Crisis
5. Take control.
Pause your scheduled posts. After you ensure no outgoing posts will be published for the moment to any of your pages, you should follow by informing your team of the situation and acknowledging the problem publicly. Remember to address the issue on your website as well.
6. Determine the Key Message.
Assessing the situation and developing a key message that is understood by everyone on your team is critical. This should be a strategic message that will guide the rest of the crisis. Using appropriate words to describe the situation effectively is a must, and everyone should agree to relay this message to anyone who might ask. “No answer” is not sufficient.
7. Respond to the Public.
Don’t ignore the situation or members of the public who are upset. Ask them to contact you privately by offering an email address or a number they can call. This tells everyone who is looking at these messages that your brand truly cares. Continue to monitor the messaging and continue to work your plan. This is when it’s important to remember you can weather the storm.
After a Crisis
8. Assess the impact.
Evaluate your company’s status. Your social monitoring tool will indicate the overall sentiment about your company and its standing on social media. Did the crisis result in tangible setbacks? Take time to study the damage that has been done.
9. Reflect and prepare.
Take a minute to reflect and decide what went well and what parts of your crisis plan need improvement. And remember that online content lives forever and may resurface later.
It’s worth remembering, too, that no one is exempt. Even if your social channels have a small following and a social media crisis seems unlikely, a plan to guide you through potential chaos should be in place at all times.
I think we all can agree that people sometimes get a little crazy online.
Good luck out there.
Cynthia Cradduck is the Junior Partner at Carriage Trade Public Relations and Cecilia Russo Marketing, where she oversees business development, manages the Visibility Team, and coordinates reputation management strategies for clients, media relations and online SEO-PR.
Trinity Worship and Praise Ministries Breaks Ground on New Sanctuary
(SAVANNAH, GA) Trinity Worship and Praise Ministries broke ground on a new sanctuary on the existing church campus at 12532 White Bluff Road.
“The entire congregation shares a great excitement about this next step in our ministry, and my wife, Shirley, and I were excited to prayerfully begin construction of a building we hope will be a blessing to this church and our community,” said Pastor Larry Pounds.
The Dewitt Tilton Group is the contractor for the project, which will build a new 200-person capacity sanctuary for the church. The 4,500-square-foot structure will feature a stage, a vaulted ceiling, restrooms, private office for the pastor, three additional offices and a future baptismal location. The new building will share the church campus with the existing church and other support buildings.
Construction is expected to be complete sometime in December 2019.
“At the Dewitt Tilton Group, we construct a wide variety of buildings for a wide range of clients,” said Chris Tilton, one of two principals at the Dewitt Tilton Group. “But there’s always an extra bit of pride associated with working on a church, knowing how much it will impact so many lives once it is completed.”
MORE INFORMATION ON DEWITT TILTON GROUP
The Dewitt Tilton Group, a premier construction firm located in Savannah, Ga., specializes in commercial construction. The principals, Andrew Dewitt and Chris Tilton, have over 50 years of combined experience in the local construction industry. The firm manages every aspect of a commercial project from pre-construction to the final walk through. Known for using only highly reputable contractors, the Dewitt Tilton Group brings to the table design, engineering and construction capabilities which guarantees a smooth construction process for each client. The firm is located at 2807-A Roger Lacey Avenue, Savannah, GA 31404. For more information or to contact the Dewitt Tilton Group, please call 912.777.3404 or visit www.dewitttiltongroup.com
Savannah Attorney Charles Bowen to Discuss Film Industry at Buy Local Savannah May Meeting
(SAVANNAH, GA.) Charles “Bo” Bowen of the Bowen Law Group will discuss the Savannah area’s burgeoning film industry when Buy Local Savannah gathers for its May meeting Thursday, May 23, at Cohen’s Retreat, 5715 Skidaway Road.
Bowen will discuss film and television production in the area, including existing barriers to its continued expansion and the risks presented by potential boycotts. Bowen’s law firm specializes in commercial and entertainment law, and he has expanded his involvement to larger interests in the film industry.
He is a frequent commentator and writer on entertainment industry topics in local media. In 2015, Bowen founded the Savannah Film Alliance to promote the film community within Savannah and the greater Coastal Empire through advocacy and action via education, outreach and collaboration.
He also founded Southern Gateway Production Services to ensure a seamless experience for out-of-town producers coming to Savannah to film their projects.
Bowen attended Mercer University in Macon, Georgia, where he graduated with honors in psychology and political science. Upon graduating from Georgetown University Law Center in 1995, he moved to Savannah and established a corporate law practice. He has developed a reputation as one of Savannah’s most experienced attorneys in entertainment law.
The Buy Local meeting will run from 11 a.m. to 1 p.m., and lunch will be served. Reservations are required.
The local trade association boasts about 150 member businesses in varied fields. Buy Local Savannah’s mission is to support locally owned and operated, independent businesses in the greater Savannah area, to maintain the area’s unique community character, provide continuing opportunities for entrepreneurs, build community economic strength and prevent the displacement of community-based businesses by national and global entities.
MORE INFORMATION ABOUT THE BOWEN LAW GROUP
Based out of Savannah, Charles Bowen is a business attorney who focuses on commercial and entertainment law and also offers comprehensive mediation services. Bowen attended Mercer University in Macon, Ga., where he graduated summa cum laude with honors in both psychology and political science. Upon graduating from Georgetown University Law Center in 1995, he moved to Savannah and established a corporate law practice. Bowen was named “Business Advocate of the Year” in 2015 by the Savannah Morning News. He won the “2016 Helen V. Head Business Leader of the Year Award” presented by the Savannah Area Chamber of Commerce. He also chaired the 24th Annual Kiss-a-Pig campaign on behalf of the American Diabetes Association. Bowen has received the Martindale-Hubbell® AV® Preeminent™ rating, the highest rating based upon confidential surveys sent to other attorneys. He also has been selected by the members of the State Bar of Georgia as one of Georgia Trend’s 12th Annual Legal Elite in two categories: Business Law and Corporate Law. He is the author of three eBooks. With panoramic views of the city and the Savannah River, The Bowen Law Group is located on the top floor of the Manger Building at 7 East Congress Street. For more information, call 912.544.2050 or visit thebowenlawgroup.com. Follow The Bowen Law Group on Twitter at @bowenlawgroup.