Peacock Automotive to Break Ground on Audi Dealership on Aug. 22
Luxury Car Brand’s Growth Calls for New 30,000-Square-Foot Facility
(JASPER COUNTY, S.C.) Peacock Automotive has announced the construction of a new dealership, Audi Hilton Head at the New River Auto Mall. The groundbreaking ceremony for the 30,000-square-foot facility will be held Tuesday, Aug. 22, at 11 a.m.
Construction on the new building is expected to begin immediately and be completed in the spring of 2018. The estimated cost of the new facility is $6 million. The architecture firm contracted for this project was Hansen Architects.
The new dealership will be located two blocks down the street from the current Audi Hilton Head facility that is dualled with Hilton Head Volkswagen. When the facility opens, Audi will move into the new building, and the Volkswagen outlet will grow to occupy the vacated space in an updated facility that will be renovated according to current VW design standards.
“This expansion is made possible by the overwhelming demand for Audi and VW brands in our market,” said Warner Peacock, President and CEO of Peacock Automotive. “With this new facility, we are expecting to bring new inventory, new jobs and economic growth to one of the Southeast’s largest auto dealers in the South Carolina Lowcountry.”
The new spaces are expected to bring 20 new jobs, adding to the approximately 600 people Peacock Automotive currently employs.
The new Audi dealership will feature a state of the art repair center, along with convenient features such as a free coffee, beverage and snack bar. Audi Hilton Head will also be a dedicated Audi Sport facility, which will expand its inventory of High-Performance Sport models and offer more Sport factory parts and accessories.
“Our auto mall is a hub of quality vehicle brands at competitive prices,” said Peacock, “and this expansion puts every option and every service right at the fingertips of our valued customers.”
ABOUT PEACOCK AUTOMOTIVE
Peacock Automotive owns and operates 20 automotive franchises in Georgia, South Carolina and Florida, and employs more than 600 individuals. The company’s headquarters are located at the New River Auto Mall that covers 45 acres on U.S. 278, five miles east of Interstate 95 at Exit 8 in South Carolina. At the NRAM location, 13 brands are featured, including Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Porsche, Ram, Subaru and Volkswagen. Additionally, the company owns Savannah Volkswagen and Alfa Romeo & Fiat of Savannah; Jaguar Land Rover Columbia in Columbia, S.C., and its subsidiary Peacock-Griffey Automotive owns Peacock Subaru and Peacock Ford in Orlando, Fla. Peacock Automotive also owns and operates the NRAM Collision Center and the New River Wellness Institute in South Carolina. In September, NRAM will celebrate its 15th anniversary with the launch of a new name and logo. For more information about Peacock Automotive, call (843) 208-1258 or visit https://www.peacockautomotive.com/
Mark Howard to Present “Avoiding the 3 Biggest Retirement Mistakes”
(Savannah, GA) Mark Howard, President and founder of Howard Financial Group, will be the featured speaker at The Savannah Jaycees meeting on Tuesday, August 1st. Open networking will begin at 5:30 p.m. and the program will run from 6 p.m. to 7 p.m. at the Savannah Jaycees’ headquarters, located at 101 Atlas Street.
Howard will present “Avoiding the 3 Biggest Retirement Mistakes” during the Jaycees August gathering as a part of their “Leadership Now” series. Attendees will learn:
· How to earn consistent returns in today’s economy
· What “true diversification” is.
· The hidden costs of the most common form of investments.
Howard has over 25 years experience in the financial services industry. He is recognized as an expert on Retirement Income Planning and has been featured many times on news outlets such as The Wall Street Journal, The Atlanta Journal-Constitution, Atlanta Business Chronicle, Barron’s Magazine, South Magazine, AM 750 WSB, AM 1290 WTKS and Savannah Morning News.
In 2014, Howard founded Howard Financial Group, which is headquartered in Savannah. His firm focuses on strategies to grow their clients’ retirement dollars while taking less risk. “We specialize in protection of principle, providing a reasonable rate of return over time, and keeping things simple for our clients”, said Howard.
Howard Financial Group services clients from all over the country, many that are recognizable names from the world of sports, entertainment and politics.
Last year, Howard and his firm were chosen to be a part of Advisors Excel, an elite group of financial advisors nationwide that were recently highlighted in the New York Times bestseller Money: Master the Game, written by Tony Robbins.
“From our work helping thousands of families and individuals from all walks of life prepare and transition into retirement, I’m able to give a unique perspective into what works and what doesn’t,” said Howard. “I hope to share some timely information with this group of young business professionals and area leaders to help them avoid the same mistakes so many others have made.”
For further information, or to register, visit the Savannah Jaycees web site at http://savannahjaycees.com/savannah-jaycees-leadership-now-series/ or visit them on facebook at Facebook: https://www.facebook.com/savannah.jaycees/
MORE INFORMATION ON THE SAVANNAH JAYCEES
The Savannah Jaycees is a nonprofit organization of young professionals, between the ages of 21 to 40, whose mission is to inspire leadership development through community involvement. The Savannah Jaycees have been an organization since 1942 and are celebrating their 75th Anniversary this year. Among the Savannah Jaycees’ most notable projects were the installation of voting booths throughout Chatham County, spearheading efforts to build the Civic Center, helping to build the Kicklighter School and Chatham Nursing Home, founding Toys-for-Tots with the Marines and the fire department, renovating the Forsyth Fountain, and creating Jaycees Park on Tybee Island. The United States Jaycees was founded in 1920 with vision is to be the leading global network of active young citizens. To learn more, visit http://savannahjaycees.com/ or https://www.facebook.com/savannah.jaycees?ref=br_tf
How to Make Your Website Successful
By Lauren Dingus
Whenever I talk to someone about his or her business website, the conversation inevitably goes to Search Engine Optimization (SEO). Business owners receive countless emails from individuals claiming they cannot find their websites. What follows is usually a list of services, including a guarantee for first page Google rankings. This sets up an unrealistic expectation of how internet search and SEO works.
Unfortunately, there is no cut and dry solution to getting on the first page of Google, let alone achieving the coveted number one spot. Google determines what websites to serve first in a search based on algorithms that take into account a number of factors, including relevance, domain authority, and content quality. In order to make your website successful, you need to create and maintain a presence that your customers find valuable.
Quality Content above All Else
Do not phone it in when it comes to your website. Treating it as an afterthought or looking for the cheapest option available is going to cost you customers. Having a minimal web presence with your name and contact information, and a few keywords sprinkled into a brief list of services is not going to encourage anyone to do business with you. In order for Google to consider your website relevant, and in turn your customers, your website needs to serve as a source of information.
• Write Informative Articles
Customers nowadays are well informed and they are going to do their research before they invest in any product or service. Instead of coming to your business, or calling you, customers are putting their questions into their web browser. You know your customers best. Think of the most common questions your customers ask, or the services they are primarily looking for. Use those questions as topics for articles, or post step-by-step tutorials on how to use your different products or services. According to HubSpot, businesses that update their blog with new content 16 or more times per month get almost 3.5x more traffic than those who post 0–4 times per month. Build up a database of valuable information, and you will see an increase in quality traffic on your website.
• Outline the Benefits
Customers want to know one thing: what is in it for them. If your customers are not able to see themselves using your products or services on the first page, they are not going to click through the rest of your website. Too often business owners want to talk about their company history, experience, or awards they have won. Save that information for an interior page, and let your customers find it when they are ready. Engage your customers by marketing how your product or service can enhance their lives, as well as what they can expect when they choose to do business with you.
Optimize for Local Search
Your business would need to have significant brand awareness (think Target or Best Buy) to rank above every website on the internet for general search terms. Search engines take into account your physical location when they serve you search results, so it is common for a search phrase to include “near me.” Google has stated that 28% of searches for something nearby have resulted in a purchase. Make sure your city is in the page title, you have a local number prominently displayed, and that your address is in the footer of every page so Google knows where your business is located. Claiming and filling out your Google My Business listing will help as well.
Encourage Customers to Review You Online
Online reviews are the modern day word of mouth. Your customers will be reading those reviews, and using other people’s experiences, and your responses, to decide if they are going to do business with you. The only problem is people are more apt to leave a review if they had a negative experience with your business than if they had a positive one. If someone compliments your service, ask that person to consider posting his or her review on Google or Facebook. Just stay away from offering rewards for reviews. You want the feedback to be authentic.
Make Your Website Responsive
Mobile search has outpaced desktop search, so having a mobile-friendly website is necessary. Google also gives priority to mobile-friendly websites in mobile search. With the variety of devices, and subsequent screen sizes that are available, having a responsive website will ensure that your website adjusts to any screen without the need of a separate mobile website. This gives customers the best viewing experience, and prevents them from getting frustrated and leaving your website.
The important thing to keep in mind is that SEO is all about the long game. If you set out with the goal of ranking well, you are selling yourself and your customers short. Your website requires regular attention in order to be successful. Focus on creating a website that offers value to your customers, and you will set yourself up for success.
Lauren Dingus is the web and graphics designer at Speros, responsible for the website development division, including graphic design and branding, content writing, and consulting on digital marketing strategies. For information, contact Lauren at firstname.lastname@example.org or 912.354.8900
(SOUTHEAST GA) Leadership Southeast Georgia, a leadership development program for professionals in a 10-county region, is calling for nominations for its 2018 course. The deadline for nominations is Friday, Aug. 4.
The program fosters relationships among leaders in the region and teaches conflict resolution, self-awareness and critical thinking to improve business and communication skills.
Applicants may be self-nominated or nominated by Leadership Southeast Georgia alumni or community leaders. Residents of Bryan, Bulloch, Camden, Chatham, Effingham, Glynn, Liberty, Long, McIntosh and Screven counties are eligible. Nominations may be made on the Leadership Southeast Georgia website, http://www.lsega.com.
The selection process is competitive and ensures a diverse mix of members from each county, culture, race and gender. The selection committee is comprised of Leadership Southeast Georgia alumni.
Numerous factors are take into consideration for each candidate, including:
Must live or work in the county from which he or she applies; must be willing to serve the community; must be open to growing as a professional; must be eager to learn new skills; must work well and participate in group activities and must be professional, motivated and prompt.
The program is held over five weekends during a five-month period beginning in February and ending in June. Each session takes place in a different county. Since 2000, the program has produced fourteen graduating classes with 267 graduates.
For more information, visit http://www.lsega.com/home.html.
ABOUT LEADERSHIP SOUTHEAST GEORGIA
Beginning in January 1999, leaders representing the business, local government and education communities in 10 southeast Georgia counties set about the task of creating a regional strategic plan for community and economic development.
A regional leadership program that brought together citizens from each of the counties was envisioned as a means of reinforcing the regional capacity to address challenges and capitalize on common opportunities. The region includes Bryan, Bulloch, Camden, Chatham, Effingham, Glynn, Liberty, Long, McIntosh and Screven counties along with their 35 municipalities.
Program content focuses on the assets of the area, as well as potential threats to those assets.
Leadership Southeast Georgia
Rotary Club of Savannah Announces Gompels as Incoming President and Names 2017 Board
(SAVANNAH, GA) Nina Gompels, owner and operator of five Savannah area McDonald’s restaurants, was named as the Rotary Club of Savannah‘s new president. On Monday, June 26, the Rotary gavel was passed to Gompels from outgoing president Camille Russo, chief financial officer at Alta Innovations. This will mark the first time the club will have had two consecutive women presidents.
Gompels will be joined on the board by Secretary/Treasurer Fran Kaminsky, Sergeant at Arms Dr. Ben Spitalnick, Rick Belford, Ellen Bolch, Malcolm Butler, Todd Groce, Cliff McCurry, Phoenicia Miracle, Roger Moss, Paul Pressly, David Rosenblum, Swann Seiler, Mike Traynor, Marjorie Young.
After graduating from Savannah Country Day School, Gompels earned a bachelor’s degree from Georgia Southern University in business administration. She cherished her Georgia Southern ties, and her first job after college was with the GSU foundation.
Today, Gompels owns five McDonald’s restaurants in the Savannah area and employs more than 200 people.
The Rotary Club of Savannah includes 225 community leaders and volunteers. Over the past 103 years, the club has championed local and regional developments that include completing the road to Tybee Island, improving the Savannah River for commercial traffic, enhancing the Dixie Highway system in southeast Georgia and building bridges over the Savannah and Altamaha Rivers. Most recently in recognition of the 100th anniversary, the club raised funds and constructed an all-accessible playground in Forsyth Park.
The Rotary Club of Savannah also sponsored the organization of new Rotary clubs in Augusta, Brunswick, Statesboro, Blackshear and Savannah West. Furthering the goals of Rotary International, the club has supported wartime relief efforts, student scholarships, polio eradication and other global health initiatives.
Meetings are held each Monday from 12:30 p.m. to 1:30 p.m. at the DeSoto Hilton Hotel, 15 E. Liberty Street. For more information, visit www.savrotary.org
Hinesville’s First Presbyterian Christian Academy Launches New Website Created by Speros
(SAVANNAH, GA) First Presbyterian Christian Academy in Hinesville, Ga., is pleased to announce the launch of its new website, http://fpcahinesville.com/. Designed by Speros, a full-service technology company headquartered in Savannah, the site features up-to-date technology and easy functionality that allow school administrators to make their own routine updates.
“First Presbyterian Christian Academy’s previous website had not been updated in a few years,” said Lauren Dingus, Speros web and graphics designer. “School officials had lost touch with the person who built it originally, so they had no idea how to update the information themselves.”
“Speros was responsive to those needs and also helped us better organize our web content since we had a good deal of information that families of prospective students would be looking for online,” Hickey said.
First Presbyterian Christian Academy, a fully accredited non-denominational Christian school located in Hinesville, Ga., just outside the gates of Fort Stewart. Founded in 1975, the Academy strives to provide students in the Liberty County area with a high-quality education in a nurturing Christian environment promoting academic excellence, spiritual development and family involvement in a well-rounded educational environment.
MORE INFORMATION ON SPEROS
Established in 1984, Speros provides technology solutions for businesses, offering telephone systems, IT services, surveillance systems, web design and branding solutions, and cloud computing. Speros team members continually stay updated on leading-edge, certified technologies to maximize solutions and ensure businesses succeed in this fast-paced, technology-driven world. For more information, visit speros.com, call 912-354-8900 or email email@example.com.
Healthy Savannah Announces New Board President
(SAVANNAH, GA) Healthy Savannah announces Tamala R. Fulton as board president. Fulton is currently the Employee Wellness Coordinator with Chatham County Government where she is a strong advocate for programs that encourage preventive care and healthy living.
Fulton is a graduate of the University of South Carolina, with a B.S. in Exercise Science and Armstrong Atlantic State University with a Master’s of Public Health degree. She also holds certifications with the Society for Human Resources Management and the National Institute of Wellness. Fulton is a graduate of Leadership Savannah.
In response to the question “Why is Healthy Savannah important?” Healthy Savannah is important because the members of this collaborative organization sincerely care about the community. As a result, Healthy Savannah members have supported and successfully advocated for the establishment of policies that both protect and enhance the health of members of this community.
MORE INFORMATION ON HEALTHY SAVANNAH
Launched in 2007 by (former) Mayor Otis Johnson, Healthy Savannah’s mission is to achieve a healthier community by creating and advocating for a variety of policies and programs to increase opportunities for citizens to engage in physical activity and consume a nutritious, balanced diet. Healthy Savannah supports programs for families, schools, businesses, and faith-based organizations. The leadership team is composed of people from all sectors of the community. Business owners, nonprofit managers, government and public service staff, community organizers, and faith-based leaders all play a role in helping the vision of a healthy Savannah come to life. http://healthysavannah.org/