Category: Educational

Enmarket Encourage Health Lecture Disclosed the Facts and Fictions of CBD Oil

Enmarket Encourage Health Lecture Disclosed the Facts and Fictions of CBD Oil

(SAVANNAH, GA) Savannah chiropractor Michael Vaughn focused on the facts and fictions of CBD oil during the third presentation of the Enmarket Encourage Health Education Series, held at the Charles H. Morris Center.

Union Mission received the nonprofit grant, which is awarded at each Encourage Health lecture. A healthy lunch was provided to all attendees by Enmarket before the lecture.

Enmarket Encourage Health Series CBD Presentation

Enmarket Encourage Health Series CBD Presentation

Cannabidiol oil, better known as CBD, is a heavily trending product derived from non-intoxicating elements of marijuana or hemp and sold over the counter for the treatment of a variety of health problems. In his talk, Dr. Vaughn covered the history of the cannabis plant and gave a brief overview of the human endocannabinoid system before providing examples of the believed benefits of CBD: improved sleep, anxiety reduction, and relief from musculoskeletal pain, brain injury and epilepsy.

Dr. Vaughn also discussed CBD’s legal status, safety and marketing. Studies on long-term effects have yet to be completed, but he shared some insights on this developing field.

“This is a fascinating subject that holds the potential to be of great benefit to many people, but the jury is still out on many aspects of CBD oil,” Vaughn said. “I believe many people can find relief through CBD products, but I realize it is poorly understood by the public and that many in the medical field are skeptical.”

Dr. Vaughn has practiced chiropractic medicine in Georgia for decades. A product of Savannah Christian Preparatory School and Armstrong State College, he graduated from a chiropractic program at Parker College in Dallas, Texas. He completed post-grad work leading to diplomat status with the American College of Chiropractic Neurology. He has worked with world-class competitive athletes, including serving with the USA Weightlifting Federation and serving as treating chiropractor for the Greece Olympic track team during the Atlanta-hosted 1996 Summer Olympic Games. He is currently in private practice at Savannah Chiropractic Center, where he specializes in the diagnosis and management of musculoskeletal disorders and rehabilitation. In addition, he continues to serve in a variety of educational and regulatory roles in his profession.

The Enmarket Encourage Health Educational Series is a wide-ranging presentation of diverse health topics. Previous subjects this year included meditation for stress relief and food insecurity issues in Savannah. The upcoming October presentation will focus on the value of strength training at any age. The popular free series is presented in a lunch-and-learn format, with each session offering the community the opportunity to hear local experts discuss health-related topics in a non-commercial atmosphere.

This marks the sixth year for the series in partnership with Healthy Savannah, the Charles H. Morris Center at Trustees’ Garden, Cha Bella, David’s Dry Cleaners, the City of Savannah, Clover Health, Sandfly Family Dental, Savannah Morning News, Savannah Magazine, St. Joseph’s/Candler and WRHQ.

For more information, visit healthysavannah.org/encourage-health-education-series-august-27-2019/

 

 

 

 

ABOUT ENMARKET
Enmarket, founded as Interstate Stations by Robert Demere in 1963, is part of Savannah-based Colonial Group, Inc. The retailer operates convenience stores in Georgia, South Carolina and North Carolina and was noted as the industry’s “Biggest Mover” in store count ranking by Convenience Store News in 2018. The company is committed to giving back to the community through many charitable contributions and volunteer efforts, offering fresh food, healthy snacks, and competitively priced quality fuel as part of its mission to enrich life. Enmarket currently employs more than 1,200 people and operates 124 convenience stores and 14 quick-serve restaurants as the 54th largest convenience store operator in the country. www.enmarket.com

CONTACT
Matt Clements
Vice President of Marketing
Enmarket
MClements@enmarkstations.com

MEDIA CONTACT
Cynthia Cradduck
Carriage Trade Public Relations®
912.856.9075
www.carriagetradepr.com
cynthia.wright@carriagetradepr.com

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State Championship Rings Presented to Bethesda Track, Field Team

State Championship Rings Presented to Bethesda Track, Field Team

(SAVANNAH, GA) The Bethesda Blazers’ track and field team celebrated their state championship victory during a ring ceremony held at Bethesda Academy.

Thirteen state championship rings were presented to the athletes on the 2018-2019 team which won the state honor in the South Carolina Independent School Association Class A/AA competition at the end of last school year. Several private schools along the South Carolina/Georgia border, including Bethesda Academy, are members of SCISA.

Two graduated seniors from the team returned to their alma mater to accept their rings. Five coaches led by the athletic director Antwain Turner watched as the seniors along with the rest of the track and field team were honored.

“I can’t express how proud of these young men I am,” said head track coach Clevan Thompson. “It’s an honor to hold this title and to coach these outstanding athletes. I’ve watched this team make tremendous strides physically and personally to get to this point, and I can’t think of a more deserving team.”

For more information on Bethesda Academy, please visit www.bethesdaacademy.org

ABOUT BETHESDA ACADEMY
Founded in 1740, Bethesda Academy is the oldest child-care institution in the United States. Now it is a private boarding and day school for young men in grades six through twelve and is accredited by the Southern Association of Colleges and Schools. The 650-acre campus features a variety of athletic teams, a wildlife management and organic farming program and STEM curriculum. Through its “Lead The Way” initiative, students have access to exclusive integrated learning and leadership opportunities. For more information, visit www.bethesdaacademy.org or call 912.644.4376.

MEDIA CONTACT
Cynthia Cradduck
Cecilia Russo Marketing
cynthia@crussomarketing.com
912.856.9075

Award-Winning PR Executive to Lead Word-of-Mouth Strategy Workshop at THRIVE Lowcountry Women’s Conference

Award-Winning PR Executive to Lead Word-of-Mouth Strategy Workshop at THRIVE Lowcountry Women’s Conference

(HILTON HEAD, SC/SAVANNAH, GA) Marjorie Young, an award-winning public relations consultant and founder of Carriage Trade Public Relations® Inc., will share five proven strategies for businesses to increase visibility and create positive buzz in the community during the third Annual THRIVE Lowcountry Women’s Conference to be held in September on Hilton Head Island, S.C.

Marjorie Young, Carriage Trade Public Relations® Inc.,

Marjorie Young, Carriage Trade Public Relations® Inc.,

The premier women’s gathering will focus on enhancing and empowering personal and professional growth. Thought-provoking speakers will network with more than 200 local and visiting women, and special in-depth, skill-based learning workshops will be offered.

This year’s keynote speaker is South Carolina Lt. Gov. Pamela Evette. Prior to being elected the first Republican lieutenant governor, she was the CEO of Quality Business Solutions.

The conference will also offer special in-depth, skill-based learning workshops in hands-on settings with experts.

Young, who was last year’s keynote speaker, will lead this year’s participants in creating a yearly public relations plan using her signature Reputation Matrix™ method during an interactive 2.5-hour workshop.

“More than 90 percent of new business comes from word-of-mouth,” said Young. “This message is particularly important for small business owners and women entrepreneurs to ingest. The best way to grow your business is to network with other like-minded business owners and organizations that can complement your corporate goals and strategic direction.”

The Savannah Area Chamber of Commerce acclaimed Young as its Small Business Advocate of the Year in 2017. She was also named the organization’s Entrepreneur of the Year in 2006 and her Savannah-based firm that specializes in reputation management was recognized by the Savannah Morning News as Small Business of the Year in 2013. She will celebrate the 25th anniversary of Carriage Trade Public Relations in 2020.

Young earned a degree in Journalism from the University of Maryland and is also certified in crisis communication.

THRIVE will kick off on Sept. 26 at the Hilton Head Marriott Resort & Spa on Hilton Head Island with VIP workshops from 12:30 to 3 p.m. and the THRIVE Women’s Business Pitch Competition from 3:30 to 5:30 p.m. A welcome reception will be held from 6 to 8 p.m.

The conference will continue on Sept. 27 from 8:00 a.m. to 5:00 p.m. with breakout sessions featuring a variety of relevant topics such as workforce development, social media, women’s health, and business panels with local, successful business owners. The event will again be emceed by WSAV TV news anchor, Tina Tyus-Shaw.

To register or learn more, please visit https://www.hiltonheadchamber.org/thrive-2019/

ABOUT CARRIAGE TRADE PUBLIC RELATIONS®, INC. Carriage Trade Public Relations®, Inc. is Savannah’s premiere reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their positive word of mouth in the community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method.

MEDIA CONTACT
Elizabeth Poole
Director of Communications
Carriage Trade Public Relations®
Cecilia Russo Marketing
www.carriagetradepr.com
www.crussomarketing.com

Bethesda Board of Governors announces 2019-20 officers, new board members

Bethesda Board of Governors announces 2019-20 officers, new board members

(SAVANNAH, GA) The Bethesda Union Society Board of Governors has chosen its 2019-20 slate of officers, with retired higher education executive William “Ted” Moore serving as chairman.

Dr. William T. Moore, Bethesda Academy
Dr. William T. Moore, Bethesda Academy

Joining him as officers will be attorney Quentin Marlin, partner with Ellis, Painter, Ratterree and Adams, as vice chairman; Paul Pressley, director emeritus of the Ossabaw Island Educational Alliance and longtime headmaster of Savannah Country Day School, as secretary; and retired corporate executive Jim Trolinger as treasurer.

Six new members were also appointed to the board, most serving terms that run until 2022. The new members are Jake Coakley, Denny Ogden, Dr. John George, Kim Iocovozzi, Dr. Robert “Bob” Zerbe and Henry H. Minis.

The new members join a board that also includes Linda Bleicken, Ellen Bolch, Ryan Chandler, Brian Harlander, Diane Ingram, Stratton Leopold, Leslie Littlejohn and Joe Marinelli. Ex officio members are Michael Hughes, president of Bethesda Academy, and Yancey Bradley, president of the Women’s Board of Bethesda. The board is responsible for Bethesda Academy, a private boarding and day school for males in grades six through 12 that has its roots in the oldest child-care institution in the country.

ABOUT BETHESDA ACADEMY
Founded in 1740, Bethesda Academy is the oldest child-care institution in the United States. Now it is a private boarding and day school for young men in grades six through twelve and is accredited by the Southern Association of Colleges and Schools. The 650-acre campus features a variety of athletic teams, a wildlife management and organic farming program and college preparatory curriculum. Through its “Lead The Way” initiative, students have access to exclusive integrated learning and leadership opportunities. For more information, visit www.bethesdaacademy.org or call 912.644.4376.

MEDIA CONTACT
Cynthia Cradduck
Carriage Trade Public Relations®, Inc.
Cecilia Russo Marketing
cynthia@carriagetradepr.com
912.856.9075

Second 2019 Enmarket Encourage Health Series Lecture Explores Food Insecurity in Savannah

Second 2019 Enmarket Encourage Health Series Lecture Explores Food Insecurity in Savannah

(SAVANNAH, GA) Food insecurity issues in Savannah was the focus of the second presentation of the 2019 Enmarket Encourage Health Series.

The presenter was Desirae Suggs, a former Peace Corps volunteer in Costa Rica who is studying to become a registered dietitian. She is a certified personal trainer who has an interest in nutrition and fitness following weight problems she faced earlier in her life.

Desirae Suggs Enmarket Encourage Health Series

Desirae Suggs Enmarket Encourage Health Series

Among her topics was a research study conducted with local food pantries, soup kitchens and Second Harvest in Chatham County to assess how food is distributed and whether it meets the needs of the people those groups serve.

This marks the sixth year for the Enmarket Encourage Health Education Series conducted in partnership with Healthy Savannah, St. Joseph’s/Candler, Clover Health, David’s Dry Cleaners, Sandfly Family Dental, the Charles H. Morris Center at Trustees’ Garden, Cha Bella, the City of Savannah, Savannah Morning News, Savannah Magazine and WRHQ.

ABOUT ENMARKET 
Enmarket, founded as Interstate Stations by Robert Demere in 1963, is part of Savannah-based Colonial Group, Inc. The retailer operates convenience stores in Georgia, South Carolina and North Carolina and was noted as the industry’s “Biggest Mover” in store count ranking by Convenience Store News in 2018. The company is committed to giving back to the community through many charitable contributions and volunteer efforts, offering fresh food, healthy snacks, and competitively priced quality fuel as part of its mission to enrich life. Enmarket currently employs more than 1,200 people and operates 124 convenience stores and 14 quick-serve restaurants as the 54th largest convenience store operator in the country. www.enmarket.com

MEDIA CONTACT 
Matt Clements
Vice President of Marketing
Enmarket
MClements@enmarket.com

Nine Tips To Develop A Social Media Crisis Strategy

Nine Tips To Develop A Social Media Crisis Strategy
By Cynthia Cradduck

It’s clear that business owners no longer can ignore the impact and significance of integrating social media into their overall marketing plan. A great deal of thought is devoted to choosing which channels to use, creating a cohesive voice and crafting creative content.

Cynthia Cradduck, Junior Partner of Carriage Trade Public Relations and Cecilia Russo Marketing_

Cynthia Cradduck

Equal attention should be given to planning for social media crises that can happen quickly and escalate even more quickly.

Don’t worry, though. The following nine-step guide will help you prepare for and survive a social media crisis of any kind.

Before a Crisis

1. Establish a social media crisis team.

Not everyone in your business needs to be part of this group, but everyone who’s included should have a defined role. Who will be responsible for monitoring online for potential crises? Who will be the spokesperson if things do go awry? Who will be responsible for responding to online comments? All of these roles must be filled with individuals who know what defines a crisis and how to handle it.

2. Define what constitutes a social media crisis for your business.

Larger corporations may ignore a few hundred complaints, but those complaints could be devastating for small businesses. When social media chatter begins to have a negative effect on your services or products, something must be done.

3. Identify your key message and create communication guidelines.

Because crises are unpredictable, your brand’s central message will need to be defined when you understand the root issue of what’s happening. To be prepared, your entire team should understand the company’s values and missions. These should guide whatever response the crisis calls for. It is important to establish guidelines for relaying all necessary information to your employees, stakeholders and the public.

Knowing who needs to know what, using which platforms, will allow you to respond quickly when fire strikes.

4. Monitor. Monitor. Monitor.

You’ll never catch a crisis soon enough if you’re not constantly monitoring online for negative messages circulating about your company. Decide which tools you will use to do this and who’s responsible. “Social Mention” is a great resource to keep an eye on your company and/or your clients in the social media sphere.

During a Crisis

5. Take control.

Pause your scheduled posts. After you ensure no outgoing posts will be published for the moment to any of your pages, you should follow by informing your team of the situation and acknowledging the problem publicly. Remember to address the issue on your website as well.

6. Determine the Key Message.
Assessing the situation and developing a key message that is understood by everyone on your team is critical. This should be a strategic message that will guide the rest of the crisis. Using appropriate words to describe the situation effectively is a must, and everyone should agree to relay this message to anyone who might ask. “No answer” is not sufficient.

7. Respond to the Public.
Don’t ignore the situation or members of the public who are upset. Ask them to contact you privately by offering an email address or a number they can call. This tells everyone who is looking at these messages that your brand truly cares. Continue to monitor the messaging and continue to work your plan. This is when it’s important to remember you can weather the storm.

After a Crisis

8. Assess the impact.

Evaluate your company’s status. Your social monitoring tool will indicate the overall sentiment about your company and its standing on social media. Did the crisis result in tangible setbacks? Take time to study the damage that has been done.

9. Reflect and prepare.

Take a minute to reflect and decide what went well and what parts of your crisis plan need improvement. And remember that online content lives forever and may resurface later.

It’s worth remembering, too, that no one is exempt. Even if your social channels have a small following and a social media crisis seems unlikely, a plan to guide you through potential chaos should be in place at all times.

I think we all can agree that people sometimes get a little crazy online.

Good luck out there.

Cynthia Cradduck is the Junior Partner at Carriage Trade Public Relations and Cecilia Russo Marketing, where she oversees business development, manages the Visibility Team, and coordinates reputation management strategies for clients, media relations and online SEO-PR.

Home Builders Association Presents $5,000 Donation to Xcel Strategies

Home Builders Association Presents $5,000 Donation to Xcel Strategies

(SAVANNAH, GA) The Home Builders Association of Greater Savannah presented a $5,000 donation to Savannah-based mentoring group Xcel in support of the 2019 Dust and Grain Woodworking Competition which will be held on Saturday, May 18 at Maven Makers, 415 W. Boundary St.

The Home Builders Association of Greater Savannah Presents Donation to Xcel Strategies

“As homebuilders, we are delighted to take part in a project that draws attention to the value of careers in the trades,” said Patty Rietkovich, executive officer of the association. “We need to develop the skilled craftspeople who will build the homes, schools and businesses of the future.”

The May 18 event marks the culmination of a competition that began last month. Different teams got their assignment in April to build a stool using lumber from Emergent Structures, a local re-purposed lumber yard. Judges will select three winning teams, each of which will receive production opportunities from Maven Makers to produce a product for the local home, restaurant, hotel or furniture industry.

Additional competitions and displays of woodworking skills are scheduled prior to the announcement of the winning teams. The day’s activities, which are free and open to the public, are designed to appeal to families and will include Current Catering onsite for lunch, as well as raffles and giveaways.

Xcel is a Savannah mentoring nonprofit organization that concentrates on moving young men ages 15 to 25 into the workforce via the trades. It has partnered with such groups as Bethesda Academy and the Dream Campaign. Jay Thompson, founder and CEO of Xcel, has partnered with Maven Makers, a woodworking maker space, to inspire and train young men in woodworking professions.

Learn more about Xcel at xceltoday.com.

ABOUT THE HOME BUILDERS ASSOCIATION OF GREATER SAVANNAH
The Home Builders Association of Greater Savannah is an organization of local builders and builder associates, dedicated to promoting homeownership to as many people as possible in Chatham, Effingham, Bryan and Liberty Counties, while supporting each other through continuing education and networking opportunities. The organization was founded in 1955 with 27 charter members. Today, the Home Builders Association of Greater Savannah has more than 550 current members, serving on more than 15 committees and councils, with an additional 500 members of the sales & marketing council. It is the second largest association in the state of Georgia. Membership benefits include continuing education classes, workshops and seminars, trade networking opportunities, lower insurance premiums, a Membership Directory and regular membership meetings. The Association is headquartered at 7116 Hodgson Memorial Drive, Savannah, Ga 31406. Patty Rietkovich serves as the Executive Director. For more information, call (912) 354-6193 or visit http://homebuildersofsavannah.com. #HBAofGreaterSavannah