August Open for Business: Content Marketing
(SAVANNAH, GA) Join Carriage Trade Public Relations®, Inc. and Cecilia Russo Marketing, LLC for the August session of their monthly Open for Business® series. This month’s topic is content marketing. The conversation takes place via Facebook Live on Carriage Trade Public Relations’ Facebook page. This month’s session will be held on Wednesday, August 29, at noon. Interested parties can find more information here: https://www.facebook.com/events/1998693787022192/?active_tab=about
Open for Business® is a monthly online social media article review series, where current marketing articles are discussed that will help your business become more competitive. We meet on the last Wednesday of every month at noon via Facebook Live.
ABOUT CARRIAGE TRADE PUBLIC RELATIONS, INC.
Carriage Trade Public Relations, Inc. is Savannah’s premiere reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their visibility in their community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method.
ABOUT CECILIA RUSSO MARKETING, LLC
Cecilia Russo Marketing, LLC was founded by Cecilia Russo Turner in 2008. The firm puts the power of publicity to work, helping organizations, businesses and individuals move the needle and achieve their specific communications objectives through key reputation management strategies. For more information, call 912.665.0005 or visit https://ceciliarussomarketing.com
The Rotary Club of Savannah Announces Lowell Kronowitz as President and Names 2018 Board
Kronowitz will be joined on the Rotary board of directors by secretary/treasurer Diana Morrison, sergeant-at-arms Roger Moss, along with Louisa Abbot, Todd Groce, Cecilia Russo Turner, Rick Belford, Jamie McCurry, Swann Seiler, Ellen Bolch, Trip Tollison, Dale Critz Jr., David Rosenblum and Marjorie Young.
In addition to his new position, Kronowitz currently serves as chairman of the 200 Club. He is a member of both the Bethesda Foundation Boardand a past treasure of the Bethesda Union Society. His previous positions include serving as the Rotary Club’s secretary/treasurer and membership on the Telfair Museumand United Wayboards.
Kronowitz attended Savannah Country Dayand Gould Academy, then received his bachelor’s degree from Hobart Collegeand attended the University of Michiganfor an MBA. He returned to Savannah to assume leadership of Levy Jewelersand has remained here with his wife, Hilary, and three children.
“The club’s motto, ‘service above self,’ is a core foundation for me,” said Kronowitz. “I am honored to stand amongst the many great business and civic leaders of our city who have led the club before me.”
The Rotary Club of Savannahincludes 225 community leaders and volunteers. Over the past 103 years, the club has championed local and regional developments that include completing the road to Tybee Island, improving the Savannah River for commercial traffic, enhancing the Dixie Highway system in southeast Georgia and building bridges over the Savannah and Altamaha Rivers. Most recently in recognition of its 100th anniversary, the club raised funds and built an all-accessible playground in Forsyth Park.
The club also sponsored the organization of new Rotary clubs in Augusta, Brunswick, Statesboro, Blackshearand Savannah West. Furthering the goals of Rotary International, the club has supported wartime relief efforts, student scholarships, polio eradication and other global health initiatives.
Savannah’s Oelschig Nursery Installs Advanced Technology
(SAVANNAH, GA) The Southeast’s oldest floral and landscape nursery has gone high tech. Founded in 1882, Savannah’s family-owned and -operated Oelschig Nursery, Inc., was recently outfitted for the 21st century by Speros, a full-service technology company in Savannah. The upgrade allows the business to maintain better client data as well as track and control inventory.
Fourth generation CEO Kurt Oelschig realized that the business needed a fully integrated system to better serve customers and track inventory. “We went to Sperosbecause we needed new computers but they also provided new point-of-sale computers and a new server computer that archives client data as well as hosts email and bookkeeping software,” said Oelschig. “We added a high definition surveillance camera system to monitor inventory, provide security and ensure safety.”
The surveillance system ensures and monitors the safety of employees, inventory, trucks and other equipment on the grounds. The computer upgrade assures faster and more accurate vendor orders along with a speedier checkout process; the enhanced customer record technology also offers a history of past purchases plus recommendations for automatic reorders.
As a wholesale-only horticulture business, Oelschig Nurseryhas served the floriculture needs of the coastal Southeast for over a century. Specializing in bedding plants for seasonal color and holiday crops for Easter and Christmas including Poinsettias, lilies, and Dutch bulbs, Oelschigsalso has a family and employee honored tradition of supporting non-profit organizations in the Savannah, coastal Georgia, and South Carolina communities it serves.
Established in 1984, Sperosprovides technology solutions for businesses, offering telephone systems, IT services, surveillance systems, web design and branding solutions and cloud computing. Sperosteam members continually stay updated on leading-edge, certified technologies to maximize solutions and ensure businesses succeed in this fast-paced, technology-driven world. For more information, visit www.speros.com, call 912-354-8900 or email email@example.com.
Cecilia Russo Marketing
Bethesda Academy Hires New Learning Specialist and Creates Specialized Success Program on Campus
(SAVANNAH, GA) Susan Boatright, a credentialed educator and learning specialist is developing a student success program for Bethesda Academy that will include an individualized learning plan for each student, particularly those with recognized learning issues.
Boatright is designing the Bethesda Learning Plan to focus on meeting the individual needs of students by providing academic, organizational and motivational support. The program includes benchmarks to monitor the progress of each student’s grades and academic status and to help them develop soft and executive skills.
“When I was at West Point, I led a program similar to this one and witnessed the real difference it made in the lives of those cadets,” said Bethesda Academy president Michael Hughes. “I am very encouraged about introducing the Bethesda Learning Plan here as we’ll be better able to evaluate and identify the academic and social needs of those students with documentation of diagnosed learning differences.”
The Bethesda Learning Plan includes collaboration with Bethesda’s teachers to develop relevant assignments and tests and is structured to maintain consistent quality communication with teachers, parents and students. It also evaluates learning styles outside the classroom to create a well-rounded program designed to help each individual student succeed.
“I consider finding a student’s style of learning to be like unlocking a door to a world of possibilities,” said Boatright. “I love the challenge of determining what works best for each class or student. This program requires patience but also creativity and passion.”
Boatright, who had taught at Chatham Academy in Savannah since 2014, received a bachelor of science in education and a master of special education from Liberty University. She left Chatham Academy to join the educational team at Bethesda for the 2018-19 school year.
ABOUT BETHESDA ACADEMY
Founded in 1740, Bethesda Academy is the oldest child-care institution in the United States. Now it is a private boarding and day school for young men in grades six through twelve and is accredited by the Southern Association of Colleges and Schools. The 650-acre campus features a variety of athletic teams, a wildlife management and organic farming program and STEM curriculum. Through its “Lead The Way”initiative, students have access to exclusive integrated learning and leadership opportunities. For more information, visit www.bethesdaacademy.org or call 912.644.4376.
Five Common Social Media Mistakes in Business
By Cynthia Wright
Social media is the 21st-century version of the backyard fence, allowing people to connect with each other, nurture personal relationships and express their opinions. It also has become a powerful tool for business owners to gain customers and foster visibility.
While people might not mind when friends or family members rave about their perfect kids or rant about the political climate, they are less tolerant of companies that are overly self-promotional or express controversial opinions. When businesses make such social media blunders, the results can be impactful, ranging from lost followers to serious brand damage.
Here are the five most common social media mistakes that companies make and should avoid:
1) Ignoring followers
Your customers want to be heard, and they often turn to social media to engage with you. Don’t you get annoyed when you’re trying to talk to someone and they are clearly not listening? The same is true for your followers if you provide no response or a blanket response.
2) Being too self-promotional, political or polarizing
By focusing social media content on hard-sell promotions or product discounts, you’ll likely forfeit the opportunity to build relationships and you may even train your customers to shop with you only when they get a discount.
Instead, consider adding content that provides value. Always balance your site with content your followers are likely to find engaging and encourage their interaction by providing links to helpful information or appealing offers.
You should also avoid posting information that is too political or polarizing. That doesn’t mean ignoring your core values and beliefs, but you risk losing followers and upsetting audiences if your corporate social media posts take political stances for or against issues or political leaders.
3) Forgetting or misusing calls to action
Every post should have a call-to-action, but if you’re simply offering a link to your homepage URL, you’re missing the opportunity to collect leads, increase sales and measure results. Instead, put a link to your purchase offer, downloadable resource or coupon. Send them directly to what they are looking for and you’ll see a significant increase in conversion rates.
4) Being too trendy
One of the biggest mistakes a brand can make is not staying true to its core message. Although a little controversy or edginess might be okay to keep your stream from becoming boring, be careful not to go too far. Don’t attempt to capitalize on trending topics by creating “viral” content that does not relate to the company brand or mission.
Additionally, only use hashtags that are relevant and appropriate to your content, products/services and brand.
5) Having no social media strategy
Be realistic. Get started by focusing on the social media outlets that are a good fit for your business and invest in the long term with strategies to grow your impact.
Set goals and objectives that you can use to measure impact. By identifying your goals, you can monitor and evaluate how well you use your social media channels to distribute content that fosters engagement. Your objectives should also include how the company will respond to comments, questions and backlash.
Regularly monitor any negative feedback and respond authentically on a timely basis. Avoid creating costs or responses that might cause followers to “hide” your posts. Once they are gone, you will probably never see those followers again.
Most of all, remember social media was created to nurture relationships. So use it for that purpose. Develop and build a loyal community that will be connected to and energized by your brand.
Cynthia Wrightis the Junior Partner of Carriage Trade Public Relations®, Inc. and Cecilia Russo Marketing, creating word-of-mouth in the community and online through reputation management strategies. For more information, contact Wright at firstname.lastname@example.org
Local Youths Receive Sailing Camp Scholarships from Audi Hilton Head
(HILTON HEAD ISLAND, SC) Audi Hilton Headand the Hilton Head Boys & Girls Club’s Fund-a-Need program are providing scholarships for area children to attend sailing camp this week at the South Carolina Yacht Club at Windmill Harbour Marina.
Kids were chosen for the sailing scholarships based on their responsibility, a desire to learn how to sail and a high level of comfort on the water. Among the recipients were six members of the Boys & Girls Club.
“We’re so happy that these kids are getting to experience being on the beautiful waterways of Hilton Head, through our support,” said Warner Peacock, President & CEO of Peacock Automotive, the parent company of Audi Hilton Head. “The South Carolina Yacht Club is a great place for theBoys & Girls Clubmembers to have an introduction to the sport.”
The sailing camp will continue through Friday, July 20, from 9 a.m. to 4 p.m. daily.
ABOUT PEACOCK AUTOMOTIVE
Peacock Automotiveowns and operates 24 automotive dealerships representing 31 brands in Georgia, South Carolina and Florida, employing more than 700 individuals. The company’s headquarters are located at Peacock Auto Mallon U.S. 278, five miles east of I-95 at Exit 8 near Bluffton, S.C. The dealerships at the Auto Mallinclude Peacock Alfa Romeo, Peacock Maserati,Peacock Chrysler Jeep Dodge Ram Fiat, Jaguar Hilton Head, Land Rover Hilton Head, Peacock Subaru, Porsche of Hilton Head, Audi Hilton Head, Peacock Hyundai Hilton Head, Peacock Genesis of Hilton Head, Hilton Head Volkswagenand Peacock Used Cars & Trucks. Additionally, the company owns Peacock Hyundai Brunswick, Peacock Genesis of Brunswickand Peacock Chrysler Jeep Dodge Ram Brunswickin Brunswick, Ga., and Peacock Hyundai Savannah, Peacock Genesis of Savannahand Savannah Volkswagenin Savannah, Ga. Other holdings include Jaguar Columbia, Land Rover Columbia, Peacock Hyundai Columbiaand Hyundai Genesis of Columbia. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Fordin the Orlando area of Florida. Peacock Automotivealso owns and operates the Peacock Collision Center and the Wellness Institutein Bluffton, S.C., andPeacock Insurancein Savannah. Peacock Automotivewas awarded Business of the Year in 2017 from the Greater Bluffton, South Carolina, Chamber of Commerce. For more information about Peacock Automotive, call (843) 208-1258or visit https://www.peacockautomotive.com/
Savannah Businesses Team up to Support Kids & Pros, Free Football Camps for Almost 300 Youth Athletes
(SAVANNAH, GA) Savannah’s fourth annual Kids & ProsYouth Football Camps will kick off on Monday, July 23 with a check presentation to former Atlanta Falconsplayer Buddy Curry, the organization’s founder and executive director.
The event will be held at 6:15 p.m. at Calvary Day School, 4625 Waters Ave.
The 2018 camps are offered free to young athletes ages 7-13 and are made possible by this year’s sponsors, which include: the National Football League Foundation, Chatham Orthopedics, J.C. Lewis Ford, GenCapital, The Dewitt Tilton Group, the Hodge Foundation, Byrd Cookie Company, USI Insurance Services, SunTrust Bank, Oliver Maner, Walmart, Savannah Quarterback Club, Calvary Day School, River Street Sweetsand Steve Bacon.
“We are proud to support this program, which promotes the development of strong character, a positive attitude and a sense of responsibility and good citizenship in youngsters,” said Chris Tilton, President and Co-Founder of the Dewitt Tilton Group. “The Kids & Prosorganization achieves this goal through fair play and good sportsmanship with adult leaders providing the example.”
The first camp will be held on Monday, July 23, and Tuesday, July 24, at Calvary Day School. The second camp will be held on Wednesday, July 25, and Thursday, July 26, at Pooler Recreation Park, 900 S. Rogers St., in Pooler.
More than 300 athletes have signed up for the events. Registrations will be open until Friday, July 20. There will also be walk-up registrations available at both locations.
Kids & Pros, which was started by Curry and fellow NFLalum Bobby Butler in 2002, is a 501©3 nonprofit grounded in five core life principles called Game Changers for Life: Sportsmanship, Teamwork, Integrity, Perseverance and Excellence.
Curry will be on hand at both camps to share coaching tips and encourage players’ motivation and will be joined by other former NFLplayers, college players and local high school and youth coaches. The camps run from 6-9 p.m. each day and are open to kids of all skill levels. In addition to three hours of instruction each day, a Parent Info Session will be held the first day of each camp from 6:20-7:20 pm.
ABOUT KIDS & PROS
Kids & Pros, Inc. is a non-profit organization, started in 2002 by former Atlanta FalconsBobby Butler and Buddy Curry to teach character and skills through athletics. Kids and Proswill celebrate its 17th Summer Camp season, providing weekly youth football camps, clinics and football safety training across the country including: Lee County, GA, Houston County, GA, Birmingham, AL, Louisville, KY, Lynchburg, VA, Stafford, VA, Huntsville, AL, Chantilly, VA, Hampton, GA, Bozeman, MT, Charlotte, NC, Knoxville, TN, Chattanooga, TN, Norcross, GA, Coweta County, GA, Danville, VA, Canton, NC, Bluffton, SC, Savannah, GA, Sylva, NC, Chastain Park, GA. For more information on Kids & Pros, Inc., please log onto our website at www.kidsandpros.com, follow us on twitter @kidsandpros, or connect with us on Facebook at Kids & Pros, Inc.
MORE INFORMATION ON DEWITT TILTON GROUP
The Dewitt Tilton Group, a premier construction firm located in Savannah, Ga., specializes in commercial construction. The principals, Andrew Dewitt and Chris Tilton, have over 50 years of combined experience in the local construction industry. The firm manages every aspect of a commercial project from pre-construction to the final walk through. Known for using only highly reputable contractors, the Dewitt Tilton Groupbrings to the table design, engineering and construction capabilities which guarantees a smooth construction process for each client. The firm is located at 2807-A Roger Lacey Avenue, Savannah, GA 31404. For more information or to contact the Dewitt Tilton Group, please call 912.777.3404or visit www.dewitttiltongroup.com