The Rotary Club of Savannah Announces Lowell Kronowitz as President and Names 2018 Board
Kronowitz will be joined on the Rotary board of directors by secretary/treasurer Diana Morrison, sergeant-at-arms Roger Moss, along with Louisa Abbot, Todd Groce, Cecilia Russo Turner, Rick Belford, Jamie McCurry, Swann Seiler, Ellen Bolch, Trip Tollison, Dale Critz Jr., David Rosenblum and Marjorie Young.
In addition to his new position, Kronowitz currently serves as chairman of the 200 Club. He is a member of both the Bethesda Foundation Boardand a past treasure of the Bethesda Union Society. His previous positions include serving as the Rotary Club’s secretary/treasurer and membership on the Telfair Museumand United Wayboards.
Kronowitz attended Savannah Country Dayand Gould Academy, then received his bachelor’s degree from Hobart Collegeand attended the University of Michiganfor an MBA. He returned to Savannah to assume leadership of Levy Jewelersand has remained here with his wife, Hilary, and three children.
“The club’s motto, ‘service above self,’ is a core foundation for me,” said Kronowitz. “I am honored to stand amongst the many great business and civic leaders of our city who have led the club before me.”
The Rotary Club of Savannahincludes 225 community leaders and volunteers. Over the past 103 years, the club has championed local and regional developments that include completing the road to Tybee Island, improving the Savannah River for commercial traffic, enhancing the Dixie Highway system in southeast Georgia and building bridges over the Savannah and Altamaha Rivers. Most recently in recognition of its 100th anniversary, the club raised funds and built an all-accessible playground in Forsyth Park.
The club also sponsored the organization of new Rotary clubs in Augusta, Brunswick, Statesboro, Blackshearand Savannah West. Furthering the goals of Rotary International, the club has supported wartime relief efforts, student scholarships, polio eradication and other global health initiatives.
Savannah’s Oelschig Nursery Installs Advanced Technology
(SAVANNAH, GA) The Southeast’s oldest floral and landscape nursery has gone high tech. Founded in 1882, Savannah’s family-owned and -operated Oelschig Nursery, Inc., was recently outfitted for the 21st century by Speros, a full-service technology company in Savannah. The upgrade allows the business to maintain better client data as well as track and control inventory.
Fourth generation CEO Kurt Oelschig realized that the business needed a fully integrated system to better serve customers and track inventory. “We went to Sperosbecause we needed new computers but they also provided new point-of-sale computers and a new server computer that archives client data as well as hosts email and bookkeeping software,” said Oelschig. “We added a high definition surveillance camera system to monitor inventory, provide security and ensure safety.”
The surveillance system ensures and monitors the safety of employees, inventory, trucks and other equipment on the grounds. The computer upgrade assures faster and more accurate vendor orders along with a speedier checkout process; the enhanced customer record technology also offers a history of past purchases plus recommendations for automatic reorders.
As a wholesale-only horticulture business, Oelschig Nurseryhas served the floriculture needs of the coastal Southeast for over a century. Specializing in bedding plants for seasonal color and holiday crops for Easter and Christmas including Poinsettias, lilies, and Dutch bulbs, Oelschigsalso has a family and employee honored tradition of supporting non-profit organizations in the Savannah, coastal Georgia, and South Carolina communities it serves.
Established in 1984, Sperosprovides technology solutions for businesses, offering telephone systems, IT services, surveillance systems, web design and branding solutions and cloud computing. Sperosteam members continually stay updated on leading-edge, certified technologies to maximize solutions and ensure businesses succeed in this fast-paced, technology-driven world. For more information, visit www.speros.com, call 912-354-8900 or email email@example.com.
Cecilia Russo Marketing
Five Common Social Media Mistakes in Business
By Cynthia Wright
Social media is the 21st-century version of the backyard fence, allowing people to connect with each other, nurture personal relationships and express their opinions. It also has become a powerful tool for business owners to gain customers and foster visibility.
While people might not mind when friends or family members rave about their perfect kids or rant about the political climate, they are less tolerant of companies that are overly self-promotional or express controversial opinions. When businesses make such social media blunders, the results can be impactful, ranging from lost followers to serious brand damage.
Here are the five most common social media mistakes that companies make and should avoid:
1) Ignoring followers
Your customers want to be heard, and they often turn to social media to engage with you. Don’t you get annoyed when you’re trying to talk to someone and they are clearly not listening? The same is true for your followers if you provide no response or a blanket response.
2) Being too self-promotional, political or polarizing
By focusing social media content on hard-sell promotions or product discounts, you’ll likely forfeit the opportunity to build relationships and you may even train your customers to shop with you only when they get a discount.
Instead, consider adding content that provides value. Always balance your site with content your followers are likely to find engaging and encourage their interaction by providing links to helpful information or appealing offers.
You should also avoid posting information that is too political or polarizing. That doesn’t mean ignoring your core values and beliefs, but you risk losing followers and upsetting audiences if your corporate social media posts take political stances for or against issues or political leaders.
3) Forgetting or misusing calls to action
Every post should have a call-to-action, but if you’re simply offering a link to your homepage URL, you’re missing the opportunity to collect leads, increase sales and measure results. Instead, put a link to your purchase offer, downloadable resource or coupon. Send them directly to what they are looking for and you’ll see a significant increase in conversion rates.
4) Being too trendy
One of the biggest mistakes a brand can make is not staying true to its core message. Although a little controversy or edginess might be okay to keep your stream from becoming boring, be careful not to go too far. Don’t attempt to capitalize on trending topics by creating “viral” content that does not relate to the company brand or mission.
Additionally, only use hashtags that are relevant and appropriate to your content, products/services and brand.
5) Having no social media strategy
Be realistic. Get started by focusing on the social media outlets that are a good fit for your business and invest in the long term with strategies to grow your impact.
Set goals and objectives that you can use to measure impact. By identifying your goals, you can monitor and evaluate how well you use your social media channels to distribute content that fosters engagement. Your objectives should also include how the company will respond to comments, questions and backlash.
Regularly monitor any negative feedback and respond authentically on a timely basis. Avoid creating costs or responses that might cause followers to “hide” your posts. Once they are gone, you will probably never see those followers again.
Most of all, remember social media was created to nurture relationships. So use it for that purpose. Develop and build a loyal community that will be connected to and energized by your brand.
Cynthia Wrightis the Junior Partner of Carriage Trade Public Relations®, Inc. and Cecilia Russo Marketing, creating word-of-mouth in the community and online through reputation management strategies. For more information, contact Wright at firstname.lastname@example.org
Savannah Philharmonic Announces New Partnership with Enmarket for Tenth Anniversary Picnic in the Park
(SAVANNAH, GA) The Savannah Philharmonicannounces a new presenting sponsor for Savannah’s largest outdoor cultural event, Picnic in the Park. Enmarketis already a loyal supporter of the Philharmonicand this new partnership will ensure that the tenth-anniversary Picnic in the Park will be a truly remarkable highlight of the season.
This year, Savannah’s annual tradition in historic Forsyth Park is slated for Sunday, Oct. 7, 2018, and around 20,000 people are expected to enjoy this year’s festivities, which are free and open to the public.
Brett Giesick, President of Enmarket, said, “Enmarketis delighted to be the presenting sponsor of Picnic in the Park in 2018. Our company is deeply rooted and vested in the Savannah community and we have supported music, education and cultural arts for many years. And for us, the opportunity to help the Philharmonicpresent with this community-wide epic event aligns with our mission to give back.”
In 2015, in partnership with the City of Savannah, Savannah Philharmonicproudly adopted the
development, production and fulfillment of Picnic in the Park in support of their mission.
This dynamic event gives the organization an opportunity to inform, instruct and enrich the
community through orchestral music and to increase community awareness and appreciation for
the arts. This event gives area schools students who participate in their Orchestra Lab
educational programs the opportunity to perform on stage, in a live professional environment,
while family and friends watch-on.
In addition, their long-standing partnership with 3 rd Infantry Division, provide performances by the U.S. Army Band, Color Guard and Salute Battalion. And traditionally, the Savannah PhilharmonicOrchestra takes center stage at 7:00 pm! No, doubt, the 2018 event, which is free and open to the public, will once again provide great camaraderie and live music for all to enjoy.
Terri O’Neil, Executive Director commented, “We could not be more appreciative to Enmarket
for this valuable partnership. Their loyal and generous support strongly demonstrates our
shared commitment to giving back to the citizens of Savannah.”
Enmarket, founded as Interstate Stations by Robert Demere in 1963, is part of Savannah-based
Colonial Group, Inc. The retailer operates convenience stores in Georgia, South Carolina and
North Carolina. The company is committed to giving back to the community through many
charitable contributions and volunteer efforts, offering fresh food, healthy snacks, and
competitively priced quality fuel as part of its mission to enrich life. Enmarketcurrently employs more than 1,200 people and operates 122 stores and 14 quick serve restaurants as the 54th largest convenience store operator in the country. For more information about Enmarket, visit www.enmarket.com
The Savannah Philharmonicaims to be regarded as one of the most dynamic and engaging
orchestral and choral groups in the U.S. and serves as an essential musical, educational,
cultural, and economic asset to the city of Savannah. The organization informs, instructs and
enriches the community through orchestral and choral performances while promoting and
increasing community knowledge and appreciation of the arts. For more information about the
Savannah Philharmonic, please visit www.savannahphilharmonic.org.
Local Youths Receive Sailing Camp Scholarships from Audi Hilton Head
(HILTON HEAD ISLAND, SC) Audi Hilton Headand the Hilton Head Boys & Girls Club’s Fund-a-Need program are providing scholarships for area children to attend sailing camp this week at the South Carolina Yacht Club at Windmill Harbour Marina.
Kids were chosen for the sailing scholarships based on their responsibility, a desire to learn how to sail and a high level of comfort on the water. Among the recipients were six members of the Boys & Girls Club.
“We’re so happy that these kids are getting to experience being on the beautiful waterways of Hilton Head, through our support,” said Warner Peacock, President & CEO of Peacock Automotive, the parent company of Audi Hilton Head. “The South Carolina Yacht Club is a great place for theBoys & Girls Clubmembers to have an introduction to the sport.”
The sailing camp will continue through Friday, July 20, from 9 a.m. to 4 p.m. daily.
ABOUT PEACOCK AUTOMOTIVE
Peacock Automotiveowns and operates 24 automotive dealerships representing 31 brands in Georgia, South Carolina and Florida, employing more than 700 individuals. The company’s headquarters are located at Peacock Auto Mallon U.S. 278, five miles east of I-95 at Exit 8 near Bluffton, S.C. The dealerships at the Auto Mallinclude Peacock Alfa Romeo, Peacock Maserati,Peacock Chrysler Jeep Dodge Ram Fiat, Jaguar Hilton Head, Land Rover Hilton Head, Peacock Subaru, Porsche of Hilton Head, Audi Hilton Head, Peacock Hyundai Hilton Head, Peacock Genesis of Hilton Head, Hilton Head Volkswagenand Peacock Used Cars & Trucks. Additionally, the company owns Peacock Hyundai Brunswick, Peacock Genesis of Brunswickand Peacock Chrysler Jeep Dodge Ram Brunswickin Brunswick, Ga., and Peacock Hyundai Savannah, Peacock Genesis of Savannahand Savannah Volkswagenin Savannah, Ga. Other holdings include Jaguar Columbia, Land Rover Columbia, Peacock Hyundai Columbiaand Hyundai Genesis of Columbia. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Fordin the Orlando area of Florida. Peacock Automotivealso owns and operates the Peacock Collision Center and the Wellness Institutein Bluffton, S.C., andPeacock Insurancein Savannah. Peacock Automotivewas awarded Business of the Year in 2017 from the Greater Bluffton, South Carolina, Chamber of Commerce. For more information about Peacock Automotive, call (843) 208-1258or visit https://www.peacockautomotive.com/
Savannah Businesses Team up to Support Kids & Pros, Free Football Camps for Almost 300 Youth Athletes
(SAVANNAH, GA) Savannah’s fourth annual Kids & ProsYouth Football Camps will kick off on Monday, July 23 with a check presentation to former Atlanta Falconsplayer Buddy Curry, the organization’s founder and executive director.
The event will be held at 6:15 p.m. at Calvary Day School, 4625 Waters Ave.
The 2018 camps are offered free to young athletes ages 7-13 and are made possible by this year’s sponsors, which include: the National Football League Foundation, Chatham Orthopedics, J.C. Lewis Ford, GenCapital, The Dewitt Tilton Group, the Hodge Foundation, Byrd Cookie Company, USI Insurance Services, SunTrust Bank, Oliver Maner, Walmart, Savannah Quarterback Club, Calvary Day School, River Street Sweetsand Steve Bacon.
“We are proud to support this program, which promotes the development of strong character, a positive attitude and a sense of responsibility and good citizenship in youngsters,” said Chris Tilton, President and Co-Founder of the Dewitt Tilton Group. “The Kids & Prosorganization achieves this goal through fair play and good sportsmanship with adult leaders providing the example.”
The first camp will be held on Monday, July 23, and Tuesday, July 24, at Calvary Day School. The second camp will be held on Wednesday, July 25, and Thursday, July 26, at Pooler Recreation Park, 900 S. Rogers St., in Pooler.
More than 300 athletes have signed up for the events. Registrations will be open until Friday, July 20. There will also be walk-up registrations available at both locations.
Kids & Pros, which was started by Curry and fellow NFLalum Bobby Butler in 2002, is a 501©3 nonprofit grounded in five core life principles called Game Changers for Life: Sportsmanship, Teamwork, Integrity, Perseverance and Excellence.
Curry will be on hand at both camps to share coaching tips and encourage players’ motivation and will be joined by other former NFLplayers, college players and local high school and youth coaches. The camps run from 6-9 p.m. each day and are open to kids of all skill levels. In addition to three hours of instruction each day, a Parent Info Session will be held the first day of each camp from 6:20-7:20 pm.
ABOUT KIDS & PROS
Kids & Pros, Inc. is a non-profit organization, started in 2002 by former Atlanta FalconsBobby Butler and Buddy Curry to teach character and skills through athletics. Kids and Proswill celebrate its 17th Summer Camp season, providing weekly youth football camps, clinics and football safety training across the country including: Lee County, GA, Houston County, GA, Birmingham, AL, Louisville, KY, Lynchburg, VA, Stafford, VA, Huntsville, AL, Chantilly, VA, Hampton, GA, Bozeman, MT, Charlotte, NC, Knoxville, TN, Chattanooga, TN, Norcross, GA, Coweta County, GA, Danville, VA, Canton, NC, Bluffton, SC, Savannah, GA, Sylva, NC, Chastain Park, GA. For more information on Kids & Pros, Inc., please log onto our website at www.kidsandpros.com, follow us on twitter @kidsandpros, or connect with us on Facebook at Kids & Pros, Inc.
MORE INFORMATION ON DEWITT TILTON GROUP
The Dewitt Tilton Group, a premier construction firm located in Savannah, Ga., specializes in commercial construction. The principals, Andrew Dewitt and Chris Tilton, have over 50 years of combined experience in the local construction industry. The firm manages every aspect of a commercial project from pre-construction to the final walk through. Known for using only highly reputable contractors, the Dewitt Tilton Groupbrings to the table design, engineering and construction capabilities which guarantees a smooth construction process for each client. The firm is located at 2807-A Roger Lacey Avenue, Savannah, GA 31404. For more information or to contact the Dewitt Tilton Group, please call 912.777.3404or visit www.dewitttiltongroup.com
Fitness Expert Janet McCarthy to Speak at Aug. 28 Enmarket Encourage Health Education event
(SAVANNAH, GA) Certified fitness trainer Janet McCarthy, who believes fitness in the workplace can improve personal effectiveness and benefit an organization’s bottom line, will bring her message to a free lunchtime lecture on Tuesday, Aug. 28.
McCarthy’s presentation will be the third of four presentations held in the 2018 Encourage Health Education Series.
It comes as the U.S. Department of Health and Human Services estimates nearly 60 percent of employees do not get adequate exercise, and a 2014 article in Corporate Wellness magazine said unhealthy lifestyle choices cause up to 90 percent of healthcare spending cost American businesses more than one trillion dollars a year in lost productivity.
This, McCarthy said, is why workplace wellness programs are more important than ever.
“These programs educate employees on how to feel better on the job, both mentally and physically, but they also foster better work performance and can actually decrease turnover rates,” McCarthy said. “They are a win for employee and employer.”
She said workplace fitness programs also can create an atmosphere of camaraderie, making workers feel more valued and instilling a greater sense of goodwill toward the employer.
McCarthy is a personal trainer and instructor at Memorial Health, Savannah Golf Club, Hunter Army Airfield and the Landings Club. She earned a bachelor of science degree in communications with a health science focus from Georgia Southern Universityand is certified by Interactive Fitness Trainers of America in personal training, aqua aerobics and spin.
During the Encourage Healthevent, a $1,000 grant will be presented to theSavannah Derby Devilsfor encouraging female athleticism and adult exercise through skating. The women’s flat-track roller derby league promotes the sport of roller derby and works to empower women of all shapes, sizes and walks of life to develop their full potential whether as a skating athlete, staff support or event volunteer. The group organizes practices, coordinates fundraising events and develops training clinics.
This marks the fifth year for the EnmarketEncourage Health Education Series, conducted in partnership with Healthy Savannah, Sandfly Family Dental, Gulfstream Aerospace Corp., Clover Health, Hoist Water, Savannah Morning Newsand Savannah Magazine.
Each of the presentations in the 2018 EnmarketEncourage Health Education Serieswill take place from 11:30 a.m. to 1 p.m. at the Demere Center for Living, located at 6000 Business Center Dr, Savannah, GA 31405.
To register for this or any of the upcoming lectures, visit www.healthysavannah.org.
Enmarket, founded as Interstate Stations by Robert Demere in 1963, is part of Savannah-based Colonial Group, Inc. The retailer operates convenience stores in Georgia, South Carolina and North Carolina. The company is committed to giving back to the community through many charitable contributions and volunteer efforts, offering fresh food, healthy snacks, and competitively priced quality fuel as part of its mission to enrich life. Enmarketcurrently employs more than 1,200 people and operates 122 stores as the 54th largest convenience store operator in the country. www.enmarket.com