Blankets and Craft Kits Delivered to Patients at Two Local Cancer Centers through Peacock Subaru Loves to Care Program in Support of The Leukemia & Lymphoma Society Public Wrote Messages of Hope for Packages
(HILTON HEAD ISLAND, SC) Peacock Subaru once again partnered with Subaru of America and The Leukemia & Lymphoma Society (LLS) to support cancer patients through the donation of blankets and craft kits at two Lowcountry cancer centers, Hilton Head/Bluffton Center Radiation Oncology and South Carolina Cancer Specialists on Hilton Head Island, both part of St. Joseph’s/Candler’s Nancy N. and J.C. Lewis Cancer & Research Pavilion.
Blanket donations were given to adult cancer patients to keep warm during their chemotherapy treatments, and craft kits were delivered to children. Visitors to the Peacock Subaru dealership were given an opportunity to write a message of hope and encouragement to patients.
“This campaign adds a little warmth and comfort to the lives of those undergoing cancer treatment. Cancer treatment is financially stressful and can be lonely and isolating, too. That’s why we want these patients to know they are loved and cared for,” said Lauren Mathews with The Leukemia & Lymphoma Society Georgia Chapter.
This is the fourth year the three partners — Peacock Subaru, Subaru of America and the LLS — have worked together on the Loves to Care initiative. LLS and Subaru have reached more than 100,000 patients in nearly 700 hospitals, with the help of 500 Subaru retailers nationwide. This year, a record 542 Subaru dealerships participated.
Peacock Subaru participates in the larger campaign in a variety of ways, including its support the Palmetto Animal League, the Jasper Animal Rescue Mission, the Hilton Head Humane Association, and Volunteers in Medicine, in addition to its work with LLS.
“We are proud to do our part to fulfill the Subaru Love Promise, with its commitment to show love and respect to our customers and to improve our communities by working with various charities and nonprofits,” said Warner Peacock, Chairman and CEO of Peacock Automotive.
ABOUT PEACOCK AUTOMOTIVE Peacock Automotive owns and operates 12 automotive dealerships representing 21 brands in Ga., S.C. and Fla., employing more than 700 individuals. The company’s headquarters are located at Peacock Auto Mall on U.S. 278, five miles east of I-95 at Exit 8 near Bluffton, S.C. The dealerships at the Auto Mall include Peacock Chrysler Jeep Dodge Ram Fiat, Peacock Subaru, Porsche of Hilton Head, Audi Hilton Head, Jaguar Land Rover Hilton Head, Peacock Hyundai Hilton Head, Genesis of Hilton Head, and Hilton Head Volkswagen. Additionally, the company owns Peacock Hyundai Savannah, Genesis of Savannah and Savannah Volkswagen in Savannah, Ga. Other holdings include Jaguar Land Rover Columbia, Peacock Hyundai Columbia and Hyundai Genesis of Columbia. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Ford in the Orlando area of Fla. Peacock Automotive also owns and operates the Peacock Collision Center in Bluffton, S.C., and Peacock Insurance in Ga., S.C. and Fla. For more information about Peacock Automotive, call (843) 208-1258 or visit https://www.peacockautomotive.com/
Jill Jauch Peacock Automotive
265 Drivers Way Hardeeville, SC 29927
Nine Tips To Develop A Social Media Crisis Strategy
By Cynthia Cradduck
It’s clear that business owners no longer can ignore the impact and significance of integrating social media into their overall marketing plan. A great deal of thought is devoted to choosing which channels to use, creating a cohesive voice and crafting creative content.
Equal attention should be given to planning for social media crises that can happen quickly and escalate even more quickly.
Don’t worry, though. The following nine-step guide will help you prepare for and survive a social media crisis of any kind.
Before a Crisis
1. Establish a social media crisis team.
Not everyone in your business needs to be part of this group, but everyone who’s included should have a defined role. Who will be responsible for monitoring online for potential crises? Who will be the spokesperson if things do go awry? Who will be responsible for responding to online comments? All of these roles must be filled with individuals who know what defines a crisis and how to handle it.
2. Define what constitutes a social media crisis for your business.
Larger corporations may ignore a few hundred complaints, but those complaints could be devastating for small businesses. When social media chatter begins to have a negative effect on your services or products, something must be done.
3. Identify your key message and create communication guidelines.
Because crises are unpredictable, your brand’s central message will need to be defined when you understand the root issue of what’s happening. To be prepared, your entire team should understand the company’s values and missions. These should guide whatever response the crisis calls for. It is important to establish guidelines for relaying all necessary information to your employees, stakeholders and the public.
Knowing who needs to know what, using which platforms, will allow you to respond quickly when fire strikes.
4. Monitor. Monitor. Monitor.
You’ll never catch a crisis soon enough if you’re not constantly monitoring online for negative messages circulating about your company. Decide which tools you will use to do this and who’s responsible. “Social Mention” is a great resource to keep an eye on your company and/or your clients in the social media sphere.
During a Crisis
5. Take control.
Pause your scheduled posts. After you ensure no outgoing posts will be published for the moment to any of your pages, you should follow by informing your team of the situation and acknowledging the problem publicly. Remember to address the issue on your website as well.
6. Determine the Key Message.
Assessing the situation and developing a key message that is understood by everyone on your team is critical. This should be a strategic message that will guide the rest of the crisis. Using appropriate words to describe the situation effectively is a must, and everyone should agree to relay this message to anyone who might ask. “No answer” is not sufficient.
7. Respond to the Public.
Don’t ignore the situation or members of the public who are upset. Ask them to contact you privately by offering an email address or a number they can call. This tells everyone who is looking at these messages that your brand truly cares. Continue to monitor the messaging and continue to work your plan. This is when it’s important to remember you can weather the storm.
After a Crisis
8. Assess the impact.
Evaluate your company’s status. Your social monitoring tool will indicate the overall sentiment about your company and its standing on social media. Did the crisis result in tangible setbacks? Take time to study the damage that has been done.
9. Reflect and prepare.
Take a minute to reflect and decide what went well and what parts of your crisis plan need improvement. And remember that online content lives forever and may resurface later.
It’s worth remembering, too, that no one is exempt. Even if your social channels have a small following and a social media crisis seems unlikely, a plan to guide you through potential chaos should be in place at all times.
I think we all can agree that people sometimes get a little crazy online.
Good luck out there.
Cynthia Cradduck is the Junior Partner at Carriage Trade Public Relations and Cecilia Russo Marketing, where she oversees business development, manages the Visibility Team, and coordinates reputation management strategies for clients, media relations and online SEO-PR.
Trinity Worship and Praise Ministries Breaks Ground on New Sanctuary
(SAVANNAH, GA) Trinity Worship and Praise Ministries broke ground on a new sanctuary on the existing church campus at 12532 White Bluff Road.
“The entire congregation shares a great excitement about this next step in our ministry, and my wife, Shirley, and I were excited to prayerfully begin construction of a building we hope will be a blessing to this church and our community,” said Pastor Larry Pounds.
The Dewitt Tilton Group is the contractor for the project, which will build a new 200-person capacity sanctuary for the church. The 4,500-square-foot structure will feature a stage, a vaulted ceiling, restrooms, private office for the pastor, three additional offices and a future baptismal location. The new building will share the church campus with the existing church and other support buildings.
Construction is expected to be complete sometime in December 2019.
“At the Dewitt Tilton Group, we construct a wide variety of buildings for a wide range of clients,” said Chris Tilton, one of two principals at the Dewitt Tilton Group. “But there’s always an extra bit of pride associated with working on a church, knowing how much it will impact so many lives once it is completed.”
MORE INFORMATION ON DEWITT TILTON GROUP
The Dewitt Tilton Group, a premier construction firm located in Savannah, Ga., specializes in commercial construction. The principals, Andrew Dewitt and Chris Tilton, have over 50 years of combined experience in the local construction industry. The firm manages every aspect of a commercial project from pre-construction to the final walk through. Known for using only highly reputable contractors, the Dewitt Tilton Group brings to the table design, engineering and construction capabilities which guarantees a smooth construction process for each client. The firm is located at 2807-A Roger Lacey Avenue, Savannah, GA 31404. For more information or to contact the Dewitt Tilton Group, please call 912.777.3404 or visit www.dewitttiltongroup.com
Home Builders Association Presents $5,000 Donation to Xcel Strategies
(SAVANNAH, GA) The Home Builders Association of Greater Savannah presented a $5,000 donation to Savannah-based mentoring group Xcel in support of the 2019 Dust and Grain Woodworking Competition which will be held on Saturday, May 18 at Maven Makers, 415 W. Boundary St.
“As homebuilders, we are delighted to take part in a project that draws attention to the value of careers in the trades,” said Patty Rietkovich, executive officer of the association. “We need to develop the skilled craftspeople who will build the homes, schools and businesses of the future.”
The May 18 event marks the culmination of a competition that began last month. Different teams got their assignment in April to build a stool using lumber from Emergent Structures, a local re-purposed lumber yard. Judges will select three winning teams, each of which will receive production opportunities from Maven Makers to produce a product for the local home, restaurant, hotel or furniture industry.
Additional competitions and displays of woodworking skills are scheduled prior to the announcement of the winning teams. The day’s activities, which are free and open to the public, are designed to appeal to families and will include Current Catering onsite for lunch, as well as raffles and giveaways.
Xcel is a Savannah mentoring nonprofit organization that concentrates on moving young men ages 15 to 25 into the workforce via the trades. It has partnered with such groups as Bethesda Academy and the Dream Campaign. Jay Thompson, founder and CEO of Xcel, has partnered with Maven Makers, a woodworking maker space, to inspire and train young men in woodworking professions.
ABOUT THE HOME BUILDERS ASSOCIATION OF GREATER SAVANNAH
The Home Builders Association of Greater Savannah is an organization of local builders and builder associates, dedicated to promoting homeownership to as many people as possible in Chatham, Effingham, Bryan and Liberty Counties, while supporting each other through continuing education and networking opportunities. The organization was founded in 1955 with 27 charter members. Today, the Home Builders Association of Greater Savannah has more than 550 current members, serving on more than 15 committees and councils, with an additional 500 members of the sales & marketing council. It is the second largest association in the state of Georgia. Membership benefits include continuing education classes, workshops and seminars, trade networking opportunities, lower insurance premiums, a Membership Directory and regular membership meetings. The Association is headquartered at 7116 Hodgson Memorial Drive, Savannah, Ga 31406. Patty Rietkovich serves as the Executive Director. For more information, call (912) 354-6193 or visit http://homebuildersofsavannah.com. #HBAofGreaterSavannah
Second 2019 Enmarket Encourage Health Series Lecture to Explore Food Insecurity in Savannah
(SAVANNAH, GA) Food insecurity issues in Savannah will be the focus of the second presentations of the 2019 Enmarket Encourage Health Series on Tuesday, June 25, at the Charles H. Morris Center, 10 E. Broad St.
The presenter will be Desirae Suggs, a former Peace Corps volunteer in Costa Rica who is studying to become a registered dietitian. She is a certified personal trainer who has an interest in nutrition and fitness following weight problems she faced earlier in her life.
Among her topics will be a research study conducted with local food pantries, soup kitchens and Second Harvest in Chatham County to assess how food is distributed and whether it meets the needs of the people those groups serve.
Doors will open for the June 25 event at 11:30 a.m., with the program beginning at 11:45 a.m. It is free and open to the public, but registration is required because a healthy lunch will be provided and seating is limited. To RSVP, visit www.healthysavannah.org.
This marks the sixth year for the Enmarket Encourage Health Education Series conducted in partnership with Healthy Savannah, St. Joseph’s/Candler, Clover Health, David’s Dry Cleaners, Sandfly Family Dental, the Charles H. Morris Center at Trustees’ Garden, Cha Bella, the City of Savannah, Savannah Morning News, Savannah Magazine and WRHQ.
Enmarket, founded as Interstate Stations by Robert Demere in 1963, is part of Savannah-based Colonial Group, Inc. The retailer operates convenience stores in Georgia, South Carolina and North Carolina and was noted as the industry’s “Biggest Mover” in store count ranking by Convenience Store News in 2018. The company is committed to giving back to the community through many charitable contributions and volunteer efforts, offering fresh food, healthy snacks, and competitively priced quality fuel as part of its mission to enrich life. Enmarket currently employs more than 1,200 people and operates 124 convenience stores and 14 quick-serve restaurants as the 54th largest convenience store operator in the country. www.enmarket.com
Savannah Attorney Charles Bowen to Discuss Film Industry at Buy Local Savannah May Meeting
(SAVANNAH, GA.) Charles “Bo” Bowen of the Bowen Law Group will discuss the Savannah area’s burgeoning film industry when Buy Local Savannah gathers for its May meeting Thursday, May 23, at Cohen’s Retreat, 5715 Skidaway Road.
Bowen will discuss film and television production in the area, including existing barriers to its continued expansion and the risks presented by potential boycotts. Bowen’s law firm specializes in commercial and entertainment law, and he has expanded his involvement to larger interests in the film industry.
He is a frequent commentator and writer on entertainment industry topics in local media. In 2015, Bowen founded the Savannah Film Alliance to promote the film community within Savannah and the greater Coastal Empire through advocacy and action via education, outreach and collaboration.
He also founded Southern Gateway Production Services to ensure a seamless experience for out-of-town producers coming to Savannah to film their projects.
Bowen attended Mercer University in Macon, Georgia, where he graduated with honors in psychology and political science. Upon graduating from Georgetown University Law Center in 1995, he moved to Savannah and established a corporate law practice. He has developed a reputation as one of Savannah’s most experienced attorneys in entertainment law.
The Buy Local meeting will run from 11 a.m. to 1 p.m., and lunch will be served. Reservations are required.
The local trade association boasts about 150 member businesses in varied fields. Buy Local Savannah’s mission is to support locally owned and operated, independent businesses in the greater Savannah area, to maintain the area’s unique community character, provide continuing opportunities for entrepreneurs, build community economic strength and prevent the displacement of community-based businesses by national and global entities.
MORE INFORMATION ABOUT THE BOWEN LAW GROUP
Based out of Savannah, Charles Bowen is a business attorney who focuses on commercial and entertainment law and also offers comprehensive mediation services. Bowen attended Mercer University in Macon, Ga., where he graduated summa cum laude with honors in both psychology and political science. Upon graduating from Georgetown University Law Center in 1995, he moved to Savannah and established a corporate law practice. Bowen was named “Business Advocate of the Year” in 2015 by the Savannah Morning News. He won the “2016 Helen V. Head Business Leader of the Year Award” presented by the Savannah Area Chamber of Commerce. He also chaired the 24th Annual Kiss-a-Pig campaign on behalf of the American Diabetes Association. Bowen has received the Martindale-Hubbell® AV® Preeminent™ rating, the highest rating based upon confidential surveys sent to other attorneys. He also has been selected by the members of the State Bar of Georgia as one of Georgia Trend’s 12th Annual Legal Elite in two categories: Business Law and Corporate Law. He is the author of three eBooks. With panoramic views of the city and the Savannah River, The Bowen Law Group is located on the top floor of the Manger Building at 7 East Congress Street. For more information, call 912.544.2050 or visit thebowenlawgroup.com. Follow The Bowen Law Group on Twitter at @bowenlawgroup.
Bethesda Academy Scholarship Gala Sets Stage for Graduation
The speaker for the scholarship gala was Robert L. Brown, principal/owner of R.L. Brown and Associates, an Atlanta architectural firm. Brown is a native of Dublin, Georgia, who worked on Atlanta’s Hartsfield-Jackson Atlanta International Airportin the late 1970s.
He later founded his own firm. Its portfolio includes such projects as the Ray Charles Performing Arts Center and Music Academics Building at Morehouse Collegeand the Birmingham Civil Rights Institutein Birmingham, Alabama, along with numerous other scholastic and public structures.
“We are excited to be able to bring a speaker of such accomplishment as Robert Brown,” said Bethesdapresident Michael Hughes. “He can demonstrate to our students that privilege is not a requirement when you have hard work, focus and leadership skills on your side. That’s not just how you build a career, but, as Brown has demonstrated, how you build a legacy.”
Bethesda’s class of 2019 has 15 members. Eleven plan to attend college and were accepted by 14 different colleges and universities. One future graduate plans to enlist in the U.S. Air Forceand another will attend an EMT course to enter the medical field. Two others hope to enroll in Georgia Ports Authority’s Y.E.S. program, a mentor-based program that transitions graduates into careers at the port.
Thanks to the school’s dual enrollment program with Point University, many of the college-bound graduates will start their college careers as near sophomores.
“In our junior and senior classes, one in three students is dual enrolled, meaning they are completing high school and at the same time taking college courses for college credit,” said Hughes. “This is not only a testament to the quality of our academic program, but in this day of staggering student-loan debt, it represents fiscal responsibility, leading to solid savings for students and their families.”
Twelve juniors and seniors are involved in joint enrollment classes.
ABOUT BETHESDA ACADEMY
Founded in 1740, Bethesda Academyis the oldest child-care institution in the United States. Now it is a private boarding and day school for young men in grades six through twelve and is accredited by the Southern Association of Colleges and Schools. The 650-acre campus features a variety of athletic teams, a wildlife management and organic farming program and college preparatory curriculum. Through its “Lead The Way” initiative, students have access to exclusive integrated learning and leadership opportunities. For more information, visit www.bethesdaacademy.orgor call 912.644.4376.
Carriage Trade Public Relations®, Inc.
Cecilia Russo Marketing