Jaguar Columbia Receives 2017/18 Pride of Jaguar Retailer Excellence Award

Jaguar Columbia Receives 2017/18 Pride of Jaguar Retailer Excellence Award

(COLUMBIA, S.C.) Jaguar Columbia has been honored by Jaguar Land Rover North America as one of the top dealerships in the nation, and a recipient of this year’s Pride of Jaguar Retailer Excellence Award.

Jaguar Columbia

Jaguar Columbia

The Pride of Jaguar and Land Rover Pinnacle Awards are given annually to retailers who have demonstrated a commitment to excellence and to the Jaguar and Land Rover brands. Retailers are selected based on their top performance in core business categories, including customer advocacy, sales, service, and parts.

In 2017, Jaguar Land Rover U.S. sales reached an all-time record with U.S. sales up 9 percent for the two brands combined. For the Land Rover brand, U.S. sales reached 74,739 units and achieved double-digit annual growth for the brand’s flagship model, the Range Rover.

“We want our customers to have the best experience possible when buying or servicing their vehicles, and Jaguar Columbia has gone above and beyond with their customer service experience,” said Warner Peacock, president and CEO of Peacock Automotive, which is the parent company to Jaguar Land Rover Columbia. “We are so proud of their team and offer a huge congratulations to the entire staff of the dealership.”

The Jaguar brand maintained its position among the industry’s growth leaders in the U.S. market with sales up 27 percent from 2016, driven by impressive sales performances of the F-PACE and XE models. The Jaguar F-PACE performance SUV continued to be the brand’s top seller since being launched two years ago.

“We are proud to recognize our leading retailers for their outstanding performance and commitment to the Jaguar and Land Rover brands,” said Joe Eberhardt, president & CEO, Jaguar Land Rover North America. “We achieved another record sales year in the U.S. last year, in large part due to the high-quality service and outstanding ownership experience these retailers provide to our customers every day.”

Since the dealership was purchased in 2014 by Peacock Automotive, Jaguar Columbia has seen an increase in sales of 75%. Jaguar Columbia is one of 16 dealerships to be recognized with the Pride of Jaguar Award, out of 338 retailers across the U.S.

“Our team is so dedicated to serving our customers and community, and this award proves that point,” said Jaguar Columbia Executive General Manager John Guth. “We come to work every day with the goal to have zero dissatisfied customers.”

As part of Peacock Automotive, Jaguar Land Rover Columbia serves Columbia and its surrounding areas from its location at 540 Jamil Rd. Columbia, S.C. 29210. The showroom is open Monday through Saturday from 9 a.m. to 8 p.m., and on Sunday from 1 p.m. to 5 p.m. The dealership has a large selection of new and certified pre-owned cars, as well as factory-trained and certified technicians specializing in all aspects of service and care for Jaguar and Land Rover products.

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Peacock Automotive owns and operates 20 automotive franchises in Georgia, South Carolina and Florida and employs more than 600 individuals. The company’s headquarters are located at the Peacock Auto Mall that covers 45 acres on U.S. 278, five miles east of Interstate 95 at Exit 8 in South Carolina. Fifteen brands are featured at the Auto Mall, including Alfa Romeo, Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Maserati, Porsche, Ram, Subaru and Volkswagen. Additionally, the company owns Savannah Volkswagen, Alfa Romeo & Fiat of Savannah and Jaguar Land Rover Columbia in Columbia, S.C. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Ford in Orlando, Fla. Peacock Automotive also owns and operates the Peacock Collision Center and the Wellness Institute in South Carolina. For more information about Peacock Automotive, call (843) 208-1258 or visit